Ask yourself, what do you need the furniture to do?

• Do you need to showcase a new product?
• Do you need a meeting area so you can talk to new customers about your new product or launch?
• Do you need a seating area, for informal discussions & to relax in?
• Are important clients visiting you?

Whatever the reason is, choosing the right event Furniture for your Exhibition stand is an important element in the Exhibition Stand Design and Build up process.

Get it wrong and you’ll lose that valuable, expensive, floor space that could’ve helped you achieve your goals.
It’s the question of balancing the design and purpose aspect to give you maximum return on your choice. Display furniture plays a very crucial role in show casing your product to give maximum visibility that attracts visitors to your stand as well as creating a maximum impact.

You cannot miscalculate the importance of making sure your stand looks and feels superb. Your stand is your shop window for the day. It’s how your potential new customers will judge you. If your stand looks like you’ve cut corners and thrown it together at the last minute, what does that say about how you’re going to handle your new customers? Remember, your stand must be bold enough to give you market exposure, whilst inviting enough for full engagement and interaction with visitors – they could be your next client…

The finishing touches of your Exhibition Stand is what ultimately measures the quality of your Exhibition Stand build.
Comfy chairs work well, Exhibitions are tiring and attendees appreciate the rest while we’re trying to talk at length about our products.

Not many stands provide them for fear of slowing down attendee turnover, but the longer you can keep people on the stand, the more chance you have of making that sale & lead count. You can make it work as long as the message to your stand staff is clear: Reiterate your reasons for exhibiting and give clear, concise and achievable goals.

The same psychology principles can be applied with all furniture types. If your goal is to sit formal, informative meetings with visitors, taking a level of detail, why not try bistro style table and chairs? These are comfortable and practical whilst staying professional and purposeful.

If your intention is to generate potential leads and the information required is limited to contact details, poseur furniture works best. Quick turnaround, more relaxed, whilst keeping the professional look.

If you’ve never exhibited before, or even if you have, it’s essential you check out who is your competition within your industry.

Look at other exhibitors that have won awards for their displays or those that are top of their game. Who is your competition? Exhibitions are about exposure, what can you do to create a spectacle to generate more interest than your competitors?

Taking inspiration from previous exhibits that were particularly impressive is a great way forward. Look at past exhibitions to give you that little bit of inspiration. Look at the different types of furniture & colours which will inspire you to make the right choice for your stand. Inspiration can be drawn from anywhere.

Whatever, furniture you need for your exhibition stand, we can offer you a huge selection to choose from, from sofas, chairs, tables, bar stools, bar tables, desks & storage, outdoor & display counters to name a few.

Our team of event experts will talk through your event objectives and pick out the right event furniture for your stand. With our knowledge and your passion, you can have the stand that takes your business to the next level.

Take a look at our furniture hire brochure for some superb inspiration.

Contact us today for more information and how we can help you at your next event or expo

stand looks excellent, very impressed, excellent customer service

Excellent build quality, feedback from the event organizers were the stand was the busiest, thank you for taking care of everything, we will be knocking your door for our next show

Planning your live events can be intimidating, especially if it’s your first time exhibiting. However, if planned well it can be a wonderful, valuable experience for companies looking to increase brand awareness and increase face-to-face interactions for new business development, we all know this strategy exceeds every other marketing activity and aids in building stronger customer relationships producing higher ROI for the business.

 

To guide you through the process, here are five tips for Exhibition success:

 

1. Choose the right exhibition

Is the event industry specific? What other companies exhibit there? Does the competition exhibit? Do your research on the show, get visitor stats from the exhibition organiser, has the event been successful? Do you know any other companies who have exhibited there that you could talk too?

Although exhibitions are very valuable and offer a high ROI, they can be expensive, ensure that there are no other events that are more suited to your needs, your targets and your audience. You can always ask your stand builder for their input, they deal with many events over many industries in a variety of locations

2. Source a good exhibition stand builder

Once you have your space booked at an event, source a good stand builder to work with you, ensure they understand your brand and your vision, create the stand that will meet your event objectives.  A good stand builder will work closely with you to fully understand your requirements for your exhibition and transform your ideas into breath taking designs

For this to be possible, source a good stand builder as early as possible. This not only helps create a good, solid professional working relationship, it will allow everyone the time to ensure design satisfaction

3. What do you want to achieve at the Exhibition?

Ask yourself, why are you exhibiting? Is it to promote company awareness? Launch a new product? New business development? Improve and maintain PR?

Don’t have too many goals and objectives, set two and talk with your stand builder so your stand can be built to ensure you meet your objectives

This is critical for the design of your stand – there is no point in having a stand that has no space for interaction if your objective is to generate new business from short meetings

4. Pick the right staff for your event

Ensure you communicate your event objectives with the staff who will be attending your event. They need to know your goal or goals and what they should do in order to help achieve your objectives at the show.

If you are launching a new product, for example, they need to understand it, and can describe it, operate it and/or answer questions about it. And of course, everyone should also be a brand ambassador for your company, and be able to describe what you do in simple but positive terms to potential visitors to your stand.

 

 5. Make sure you follow up

Once the show is over, there is still a lot of work to do. You need to follow up on any leads or publicity that came out of the event. Follow up with your contacts as soon as possible – send them more marketing materials, set up a meeting, or simply send them a thank you email.

Although there is healthy ROI during the show (especially when you are selling / launching products), more lucrative returns are made post show if managed correctly. Ensure you have thought about this and have an plan of action in place to follow up on all leads gained during your exhibition

 

At Display Revolution we pride ourselves on our 25 years event experience, creatively designing and building custom built exhibition stands to ensure our clients exhibition objectives, brand and marketing budget are met. Understanding your brand is essential and we always put our clients brand first, taking into consideration – what do you want to say and who needs to know!

 

We create the experience you deserve – capable of delivering maximum impact to WOW your audience.

We offer the complete exhibition package from exhibition stand consultation, stand design, installation, hospitality right through to assisting with your marketing collateral for your event. Talk to us, we will gladly talk through all your objectives and marketing ideas for your next event helping your stand out from the crowd!

 

 

EU Flag and GDPR

The events industry depends upon sharing and handling of data. This data includes subscriber lists, visitor/exhibitor data, etc, and ensuring the events industry and companies that work in the industry is complaint has never been so important as now.

 

General Data Protection Regulation (GDPR) comes into force in three months’ time on the 25th May 2018, and represents a significant modernisation of data protection law and one that takes into account significant new developments in technology and new uses of personnel data that simply did not exist at the time of the current legislation, the Data Protection Act 1998. Now is the time to start tackling data protection. Keen to ensure we protect our client’s and supplier’s personnel data and protect our company as much as possible, Display Revolution have put in practices that ensure 100% compliance.

 

The GDPR brings with it many changes and improvements to Data Protection Law including:

 

  1. Enhanced documentation and record-keeping requirements
  2. Enhanced privacy notice (or “fair processing notice”) requirements
  3. Stricter rules on consent to data processing
  4. A new mandatory requirement to notify the ICO (and data subjects in certain cases) of a data breach
  5. Enhanced rights for data subjects
  6. New obligations for data processors
  7. New rules requiring the appointment of Data Protection Officers
  8. New, tougher penalties for failure to comply with the law.

 

For individuals, GDPR sees the introduction of new rights, individuals will have greater control over the data businesses hold on them, what data may be retained – including a say on when it should be deleted or transferred to other parties.

For businesses, one of the biggest wake up involves ensuring that individuals are able to exercise those rights. For many businesses, this will involve taking a long firm look at how consent is obtained for certain data processing activities. It also involves an ongoing review of technical and organisational measures to protect personal data.

For businesses based outside of the EU they will need to comply with GDPR if they process, manage or store personal data related to data subjects in EU, or if they process personal data on behalf of EU businesses.

So, no matter where you are based, if you do business in or with people and organisations in the EU, you need to ensure GDPR compliance, because if you don’t you could be in breach and be heading for a weighty fine which is up to 4% of global turnover or EUR 20 million, whichever is the greater.

 

GDPR

Here are a few ways you can prepare your business for GDPR-

  • Build understanding. Ensure that decision makers and key staff are aware that the law is changing. All individuals involved in the GDPR-readiness project should be aware of their responsibilities – ensure staff awareness and training is set out so they know what they need to do and when.
  • Map your data. Having the right tools in place to discover what data you hold, manage the data you hold, protect the data you hold and store the data you hold is vitally important for GDPR compliance
  • Consider designating a Data Protection Officer. Decide who will take responsibility for compliance and where this role will sit within your organisational structure. For many businesses, this will involve formally designating a Data Protection Officer within the company.
  • Review your security breach prevention procedures. This will involve a security audit to ensure that the data protection measures you have in place are adequate. Make sure you have the right procedures in place to discover, respond to and report breaches in accordance with the Regulation.
  • Review and refresh your consent procedure. Look at how you obtain, record and manage consent. Consider whether any changes will be needed to your existing procedures in good time for GDPR implementation. The same applies to your current privacy notices.
  • Do you facilitate the ability of individuals to exercise their rights? If a customer asks for a copy of the data you hold on them, will you be able to provide it? What happens if someone asks you to delete or transfer their data to another party? Review your framework and procedures to confirm that if you receive such requests, you can comply.

 

How GDPR in detail affects you depends on the nature of your processing activities, but regardless of the size and shape of your business, chances are high you are in range.

If you are not sure whether GDPR applies to you, best is to assume that it does!

EU Flag and GDPR

Companies out there still using excel spreadsheets to store individual’s personnel information – could be in a predicament. It’s imperative that you act now and make the necessary changes before the 25th May 2018. For more information on  GDPR go to this page