The exhibition industry is continuously evolving, so there’s a constant need to introduce more innovative exhibition stand ideas and designs. The key to having an attractive stand isn’t just about adding as many elements as possible— it is also about adding relevant elements that can make your exhibition stand unique. Moreover, it’s important to not follow the herd and flush out cheap exhibition stand ideas that will only waste your time as well as your budget.

Even experienced exhibitors try to beat the competition by searching for more appealing and innovative ideas for exhibition stands to make a lasting impression. So, whether you’re a first-time exhibitor or a veteran, it’s important to learn how to attract the exhibition attendees to your stand with a compelling design. After all, the audience attending the tradeshow is looking to be stunned and amazed by innovation.

Wondering how to boost your exhibition stand design? To get you started, here are a few exhibition stand design ideas that will make your exhibition space more unique and attractive.

Use Augmented Reality (AR) and Virtual Reality (VR)

If you’re planning on setting up an exhibition stand, remember that technology is your best friend. Augmented Reality (AR) and Virtual Reality (VR) are two types of technology that you can use. These two are truly transforming the events of the world. Let’s bear in mind that virtual tradeshows or exhibitions aren’t going to replace the world’s real-life events anytime soon.

However, Virtual Reality and Augmented Reality are offering brands and companies an ingenious way of engaging with its potential customers. Even though it might be a little expensive to integrate VR and AR in the stand design, it will eventually give your business a huge return. They help capture and showcase your company’s products in action. They work better for some companies as compared to others such as automobile and transportation companies. In such instances, AR and VR can help in showcasing and demonstrating the efficiency of a vehicle without actually bringing it to your exhibition booth.

Technology will boost your exhibition stand design and also ensure a very memorable experience for your attendees. With AR and VR, you can expect the traffic at your exhibition booth to increase significantly.

Include Graphics and Images

While these might seem like minor elements, they’re very important for your exhibition stand design. They need to be very carefully incorporated into your exhibition design. Remember the old saying ‘a picture is worth a thousand words?’ Well, it is still relevant today.

Nowadays, people have an extremely short attention span. Minimize the use of text on your exhibition stand—only use it for necessary information. Images and graphics tend to very eye-catching and compelling in comparison to any text that you might add to your exhibition stand. Images and graphics serve as a quick and highly-effective medium when it comes to communicating a complex and complicated message.

Be it text, graphics or images, placement matters greatly. Be careful of where you place images and make sure that they’re relevant. Also, check the size of the images to ensure that they’re big enough so that they are visible even from a distance and aren’t concealed. Life-sized images are particularly powerful at grasping audience attention and creating a strong impression. Also, ensure that you use images with bright colors as they are more compelling. You can use floor graphics or wall-hanging graphics for your exhibition design.

Add Lighting

Another element that many people overlook is the lighting. The lighting of your exhibition stand plays an extremely crucial role in its look and feel. The lighting of your exhibition stand enhances its aesthetic appeal and if incorporated effectively, it can help create a wonderful experience. The lighting you choose should depend on what you are showcasing. For instance, a company displaying new tech should incorporate recessed lighting in their stand to create a contemporary feel that coincides with the innovative and modern product.

As an exhibitor, you shouldn’t rely on the lighting that is offered by the venue. You should rather consider additional lighting that goes well with your exhibition stand. Spot lights and colored lights are rather impressive options to highlight and make some areas of your exhibition stand prominent. This especially applies when you want to showcase a new product.

A bonus tip may be to attract your audience to your exhibition stand subconsciously through angled light boxes.

Create a Meeting or Resting Area for Attendees

The layout of your exhibition stand requires a lot of planning and preparation. You want your exhibition booth to be a place where conversations take place. It’s preferable that you opt for a large area so that there’s enough space for multiple activities.

You should design a separate seating space for your customers. This way, you can conduct business meet-ups and let your attendees relax. By offering them space at your exhibition stand, you can have lengthy conversations with them, thus increasing their engagement with your brand. Plus, adding a meeting area for them is a great way of making them stay at your stand longer, which increases the chances of brand recall.

It’s up to you as an exhibitor to opt for a formal seating space or a casual lounge setting— go with whatever suits your brand image.

Conclusion

Use these tips in your exhibition stand design very creatively. Don’t forget to add your brand’s touch because that will help you stand out. The main objective of having an innovative and creative exhibition stand is to establish a great first impression that calls upon new prospects and helps generate sales for the business. Therefore, irrespective of the size of your stand, you should design it creatively.

You can buy or rent exhibition stands from Display Revolution. They sell and rent customized exhibition stands and can help make your tradeshow successful.

A business exhibition or trade show offers an amazing marketing platform for organizations. Businesses can benefit from showcasing their brand at a trade show to gain more exposure and to build their network. Participating in trade shows can also keep you up-to-date with industry trends. There are many trade shows out there that can be great for your business, but you’ll have to selectively participate in them.

Whether you’re a first-time exhibitor or an expert, the success of your participation in a trade show relies on your level of preparation. Even if you’re aware of your audience, strategy and even your message, you need to take care of certain tasks and activities before you participate in a trade show.

Look for the Best Trade Shows

While there are a variety of trade show options in which you can participate, you obviously have to make a choice. Since you’re investing a significant amount of resources in this initiative, you expect a good ROI. Don’t trust what you come across on trade show websites as they’re highly unreliable. The best way to find a great trade show to participate in is by talking to other business owners. Well, we hope your networking is good enough that it allows you to consult other businesses. You can get feedback from other business people about other trade shows you can participate in.

Discuss With the Floor Manager

If you are participating in a tradeshow for the first time, you may be lucky enough to come across several discounts if you talk to the event manager. So when you visit shows, ask them if they have discounts or special offers for those participating for the first time. You can also ask about other exhibitions and other exhibitors. The manager will definitely have all the information you need. Being a company that deals with hair accessories, you wouldn’t want to be placed in an area with other similar traders.

The placement of your trade booth is not the only thing that matters— your environment and surroundings are equally important. You can mix and match with complementary brands and products. For instance, if you are a clothing brand, you can match with an accessory brand and if you are a brand that sells bread, you can collaborate with a butter or jam brand. For better visibility, more footfall and more viewers, you should opt for a corner booth.

The Layout of the Booth

Your booth is like your house and just like any other house, you have to decorate and prep it. Also, you won’t be able to sell the house if you don’t show it off. So, make your booth attractive enough so that people want to come and visit! Your booth needs to be designed with great care. It should be welcoming and shouldn’t be cluttered.

You can offer discounts, pricing strategies like early bird pricing, etc., to attract more people. Put up lights, decorate your booth and make it appealing so that more people are attracted to it and want to visit. Inside your tradeshow booth, use hard walls and display all your collaterals and pictures on it.  If people are comfortable, they might just spend more money and more time! A customized exhibition stand will help reflect the true essence of your brand.

Collect Contact Information
Please make and maintain a log of current customers and potential customers. You need to keep it to study your demographics, reach out to people when needed and remain in touch with your target population. Ensure that you’re prepared for this before the commencement of the trade show.

Have a Strong and Clear CTA (Call to Action)

This depends on what you do. Are you part of the service industry? Are you selling something? Or are you just trying to raise awareness? Your call to action is based on your aim and what you are planning to achieve out of the whole thing. If you want to increase sales, your call to action will be very different from if you are aim is to generate awareness. Shape your call to action accordingly but just make sure that the message you want to disseminate is clear and easy to understand for your target audience. There should be no miscommunication or misunderstanding.

Be Generous With Giveaways

Free things make everyone happy! Regardless of age, strata and location, everyone gets excited about free goodies. This is a great way to get people excited and keep them engrossed. You can distribute giveaways for increased footfall, for customer engagement, for brand loyalty or for image building. The giveaways don’t have to be something big; it can be something as simple as some sweets or peppermints for those who visit your stall. You can also do lucky draws, etc.

Trade shows are complicated – missing out on a task or forgetting a deadline can literally put your entire trade booth’s success in jeopardy. Many businesses rely on professional exhibit design companies such as Display Revolution to ensure that all things are being handled well. Since they’re professional, they’re well-aware of all the tasks that need to be accomplished or the issues that may arise.

On the other hand, you can also plan your trade booth yourself. The key is to remain focused on your main objectives while managing all the elements associated with it. The above checklist will help ensure you complete all major tasks.

Exhibitions are one of the greatest platforms that offer companies a multitude of opportunities. The main motive is to present your business in the best way possible. Your exhibition stand makes one of the biggest contributions to the success of your exhibition or trade show participation. Many factors affect the entire look of your stand. Each factor should be looked at and worked on very carefully.

One essential factor is lighting. While this might seem like a mediocre factor, you will be surprised to know that lighting plays an important role in transforming the entire look and feel of your stand. Whether your stand is in the dingiest corner or in a prime spot, lighting can make your stand stand out.

The choice of lighting will depend on your exhibit, the product or service you are marketing and trying to promote and the audience that visits you at the exhibit. For instance, if you are at a travel exhibit and are promoting the beauty of Maldives or other such islands, your exhibit needs to be lit in a soothing and inviting manner. If it is visually loud, annoyingly bright and brimming with neon colors, it is less likely to attract your target audience. If you have a stall or an exhibit related to places with a fun nightlife like Bangkok, using bright neon lights may help attract your target audience.

What Can Lighting Do?

Lighting serves many great purposes. It is used to highlight selective aspects of your stand, create a general atmospheric glow or even display individual products to make them look uber-appealing.

Lighting can greatly affect the way people interpret and interact with your business. It can create an entirely different mood or atmosphere and help you convey your brand message to your audience effectively.

Warm Lighting

Warm lighting creates a cozy and welcoming feel. Warm lighting comprises of orange lighting that gives the audience an inviting feel. Hence, the target audience stays at your stall longer.

Cold Lighting

Cold lighting tends to stimulate a lot of physical and mental activity. So, in case your stand involves serious games or is technical, then cold lighting will be the most suitable for your exhibition stand. For Math-related exhibits and for snow sports-based activities, opt for this lighting.

Bright White Lighting

Bright white lighting demonstrates professionalism and cleanliness. It makes the exhibit look clean and very professional.  For sober, serious exhibit topics, you can use bright white lights. They go very well with white floors and white exhibits and are also great for colored exhibits.

Neon and Colored Lighting

Neon or colored lights are meant to grab audience attention.  The bright lights attract people from afar. They are loud, bright and lively. If your exhibit is all about fun, flavors and thrill, neon lights will be your savior. They attract the youth for the most part. Older people are less likely to be attracted to things that are very bright and colorful.  You can even use neon colors to attract children.

In short, the type of lighting you incorporate in your exhibition stand will determine the impression you make on your audience.

Common Types of Lighting at an Exhibition Stand

A few types of lighting are popularly used at exhibitions. These include:

1)  Ambient Lighting
This helps create and evoke a specific feeling through enhancing the ambiance and atmosphere.

2) Task lighting
This refers to lighting up a certain part of your exhibit or certain products on display. This makes what you want to promote more prominent and helps in attracting only those customers that will lead to direct conversions.

3) Accent Lighting

This refers to highlighting and illuminating one aspect of your exhibit with the aim to attract audience attention to one specific area or product.

4) Decorative Lighting

The sole reason is to make the overall exhibit look appealing and pretty. This form of lighting is mostly used to attract more people in order to achieve a higher footfall rate. Decorative lighting may include a net of fairy lights, large colorful 2K lights outside the exhibit or even several small lamps, etc.

Conclusion

You probably won’t have the option to control the lighting levels or the direction of lights at your exhibit; however, that doesn’t mean you overlook or ignore lighting because it is a very essential part of all displays and exhibits. Your stand and stall layout, illustrations and products on display, brochures and leaflets, interactive screens and lighting must pull in participants and create a positive impression.

Numerous exhibitors simply don’t consider lighting as a basic plan component and don’t regard brilliantly lit up settings as important. Including additional light sources may feel over-done, but it is essential. With cautious use and well-planned arrangement, well-directed light sources really improve visuals and the overall experience of those visiting the booth or exhibit.

Featuring certain products or services through lighting will increase the chances of your guests remembering your services. Plus, with lighting, your prospects understand your message more quickly.

Nobody provides customized exhibition stands better than display revolution. With us, you can buy or rent an amazing customized stand with great lighting that suits your business!

The most effective kind of marketing is the one where you can directly address your customers. Face to face marketing carries a lot of benefits for businesses. One such marketing technique in which you can directly market or sell your products to consumers is through exhibitions.

Exhibitions and trade shows can bring significant attention to your business if marketed properly. They are great for establishing and building relationships not only with your customers but also with other members of the industry.

1)      Exhibitions Bring Your Audience to You

While digital marketing has almost completely overthrown traditional marketing, exhibitions still hold some value. They are a great option to interact with your target market organically.

With so many businesses developing content and wrestling for customer attention, it can get pretty difficult to grab and maintain a customer’s attention on a digital marketing platform. Events like exhibitions ensure that only like-minded people are there. Not only does this get rid of the scalability factor that many small businesses face but it also helps bring your customers directly to you. As an entrepreneur, you probably won’t have to do much work. The exhibition organizers will bring potential customers to you themselves. However, you will have to focus on maintain customer attention and interest.

2)      Exhibitions Help Develop Relationships and Credibility

A successful business is one that manages to establish effective relationships not only with its customers but also with other related or unrelated businesses. The best way to enhance customer loyalty and improve customer retention is to pay attention to customer relationships.

The foundation of these relationships depends on reliability and trust. When you come face-to-face with your customers, they will be able to hear you and look at your facial expressions that will help develop a trustful relationship. Face-to-face marketing at exhibitions can help establish credibility and build stronger relationships with existing and prospective customers.

3)      Makes Your Business More Visible and Accessible to Customers

Customers will naturally be inclined towards businesses that are not only visible but also accessible. They appreciate open communication i.e. if they’re giving feedback, they want the business to be open to feedback too. Face-to-face marketing at exhibitions is a good way to put your customers and prospects’ fears at rest. Participating in exhibitions reflects that you’re welcoming and accessible. Therefore, more people will come up and interact with you.

4)      Makes Communication More Effective

Online communication usually suffers due to mistaken context. Direct communication, however, has proven to be far better and more effective. Initially, it might seem a little difficult to interact directly with customers but once you start participating in exhibitions, it becomes a piece of cake. With every encounter, your skills improve and hence, the communication process becomes smoother.

Exhibitions offer businesses a way to communicate directly with their customers. Face-to-face marketing makes the customers believe that you’re sincere. Also, the way you present yourself through your attire and exhibition stand setup speaks volumes to the customers about who you really are. Exhibitions are therefore, a great way to effectively communicate with your customers.

5)      Exhibitions Help in Reinforcing Your Brand Identity

Exhibitions offer businesses a vast platform that can be used to brand their product or business. As an entrepreneur, you want your current and prospective customers to comprehend why you’re currently in business alongside knowing what makes you different from the competition.  This face-to-face marketing at exhibitions helps reinforce your brand identity to your current and potential customers. You have a way to directly showcase your brand’s identity in front of your audience through your exhibition stand.

A customized exhibition stand is a great way to communicate your brand identity to your customers. The theme, the colour scheme, the logo, tagline and even the lighting help set the mood of your stand that ultimately delivers your brand message to the audience.

If you’re setting up a stand for the first time or you have just initiated your business then make sure you have your logo and tagline sorted out. Also, establish your USP (Unique Selling Point) so that your customers are aware of why you’re different from the competitors.

6)      Face-to-face Marketing Helps Tap into Your Customers’ Emotions

Emotions are an integral part of a marketing strategy. Many businesses use emotions to elicit a response from prospects. There’s no better way than face-to-face marketing to evoke a response from customers. Interacting with your customers directly will make them feel more connected to you.

You can interact with your customers and ask them about their future plans or hopes and dreams. This will give you more insights into the wants, needs and behaviour of your consumers.

There are many factors that can contribute to the success of your exhibition. Before you get excited about the benefits of marketing at exhibitions, first you’ll need to attract customers to your exhibition stand. One of your main priorities should be the exhibition stand itself. Customized exhibition stands are great as they reflect the true image of your business and will attract customers.

Amazing customized exhibition stands can be bought or rented from Display Revolution. Secondly, you need to pay attention to the staffing of the exhibition stand. You’ll have to hire competent people who know how to deal with customers effectively. Once you’ve sorted out these two factors then hopefully, you’ll attract more visitors and will reap the various benefits of face-to-face marketing!

Increasing globalization and enhancing markets have transformed the entire business world. Trade show and exhibitions are a spectacular way of marketing your business. They bring like-minded people together who share information and help create long-lasting relationships. However, they require significant time and money. When investing a considerable amount of money, you certainly want to ensure your exhibition stand fills its purpose effectively. Your exhibition stand should give you the best possible return on your investments.

If you want to make a great impression on your audience, you’ll need an attractive exhibition stand. Your exhibition stand should be enticing enough to create a long-lasting impression on your audience. If your exhibition stand isn’t working very well, there may be a few issues with it. Here are some reasons why your exhibition stand is probably not working.

1)   Lack of Goal-Setting

The key to creating a successful exhibition stand is setting a few goals and objectives. Before you participate in an exhibition, you need to decide the reason you’re setting up this stand and what you aim to achieve from it. Just because your competitors are participating in an exhibition is not a good enough reason for you to also take part in it. Make sure the exhibition goals are aligned with your business’ overall strategic goals.

2)   Lack of Proper Space

It doesn’t matter how great-looking your exhibition stand is, if it’s placed somewhere at the back, the audience won’t even notice it. Ensuring that you secure a great place at an exhibition is extremely necessary. You should analyze the place at the exhibition venue where you can get the most traffic flow.

You also have to analyze any factors of the venue that might affect the performance of your exhibition stand on the day of the event. If it’s too late and you end up getting stuck with an exhibition stand in a bad place, you’ll have to come up with innovative features that will enhance your presence at the event.

3)   Getting the Wrong Type of Stand

It’s been established that your exhibition stand should be appealing to the audience. You’ll have to choose the perfect stand for your event; if you don’t, your potential prospects might just walk past it. Your stand should not only be attractive but also informative— but in a subtle way. Too much information or too many words will just make the audience lose interest in your exhibition stand.

Your exhibition stand should reflect your brand image, which is why you should get the stand customized. There are tiny elements of the exhibition stand that should be paid attention to, in order to create an entire experience for your customers. If you want to make a significant impact and place your exhibition stand in the limelight then, you will have to ensure that your stand has the ‘wow’ factor coupled with a touch of your brand. This means that the stand should be designed around your business’s products and services. While many businesses might miss out on these small elements, it’s best to delegate this task to professionals like Display Revolution. They ensure that your stand not only works but is also a banging success.

4)   Investing in the Wrong Things

Many businesses invest in the wrong aspects of the stand. It’s important to maintain relevancy when adding extra features to your exhibition stand. If they don’t align with the original goals that you’ve set, then it’s just a waste of resources. Incorporating technology and other exciting features into your exhibition stand might just provide the return on investment that you so badly need.

Luckily, there are multitudes of options of tech and innovative ideas that will help in achieving your long-term goals. Instead of handing out bundles of chocolate to your audience, it will be more helpful for you to plan a bunch of activities for them. Let’s face it, in the former case, your audience will just stop by to grab chocolates, whereas, in the latter, they will spend more time at your stall and might just learn something interesting about your business.

5)   Disappointing Visitor Experience

While the layout and design of your stand are meant to attract potential customers and business partners, the visitor experience will make them stay. Your audience won’t pay attention to the text written in the pamphlets or placed on the banners. However, they will be interested and stay longer at your exhibition stand if you engage them in interesting conversations or fun activities.

Arrange for interactive technology, good lighting, and great sales agents. All these factors contribute to the entire customer experience. A ‘wow’ experience will ensure that your brand is not forgotten by the visitors after they leave your stall. A customized exhibition stand will help tailor customer experience.

6)   Participating In the Wrong Exhibition

Imagine that you’ve worked on and executed a brilliant stand with the perfect spot at the event and a spectacular customer experience – yet you have a limited footfall. While you might think you need to be very clumsy for something like this to happen, it’s actually possible. If you’ve only signed up for an exhibition because your competitors attend it, then well, you’re setting yourself up for failure. Choose an exhibition to participate in very smartly, ensuring that it aligns with your overall goals and strategic objectives.

The Bottom Line

While it’s important to have an aesthetically appealing exhibition stand, there are other factors that also play a role in the success of your participation. You’ll notice that your exhibition stand isn’t working by keeping a check on its footfall; the number of people who are visiting your stall. If you see that the audience notices your stall and walks past it, it means that your exhibition stand is not appealing enough or you aren’t offering them what they want. The bottom line is that if you notice these events transpiring, it means your exhibition stand isn’t working very well.