If your business is going to attend an upcoming event or trade show, you need to ensure that you have the best possible exhibition stand to help you distinguish yourself from your competitors and other businesses that might be attending the same event.
Getting noticed in an exhibition is like finding a needle in a haystack. It’s challenging to do unless the needle is brightly colored or has features that set it apart from the rest of the hay. That’s the difference a great exhibition stand makes. It allows you to shine amongst a sea of otherwise drab stands.
Listed below are some of the ways a well-designed exhibition stand can help you stand (pardon the pun) out amongst your competition and bring more eyes to your brand.
1. It Makes Your Brand the Focal Point
You’re not going to be the only company at any given exhibition (unless the trade show is solely about your brand). With so many different brands – some even being your competitors, you’re going to need something that sets you apart – something that makes you unique.
In such cases, a simple standee or banner just won’t do. You need creativity; you need something that will grab people’s attention and lure them to your brand. This is where having a professionally designed exhibition stand can really set you apart from the rest.
Proper branding and design will go a long way towards making your stand memorable and at the end of the day, that’s exactly what you want – people to remember you!
2. Exclusivity and Individuality
As discussed in the previous point, distinguishing yourself from the crowd is the best way for getting people to notice you and visit your stand. However, you can’t separate yourself from the rest if you look like everyone else. This is where a really well-designed exhibition stand can help you out.
Hiring professionals to design and custom make an exhibition stand for you can vastly improve your chances of attracting people from the trade show. You can make it as vibrant or flashy as possible, or you could even have it be conservative and more minimalistic, but functional. The choice is yours.
At the end of the day, the exhibition stand you choose or design represents your brand. It needs to be unique – just like your brand.
3. Tailor-Made for Your Specific Needs
Every company goes to trade shows with different goals in mind. Some may just want to attract customers and get a certain number of leads. Others (mostly new brands) go to generate brand awareness. Whatever your goals are, you need the best exhibition stand design that money can buy.
If you’re looking to attract customers, you can design a vibrant, colorful exhibition stand; one that attracts their attention and draws them to you. If you’re looking to raise your brand awareness and get your name out there, use a stand design that emphasizes what your brand is about and why you’re better than your competitors.
Whatever your goals are, there is bound to be an exhibition stand design that you can use to achieve those goals.
4. Design Flexibility
If you’re exhibiting at a trade show or any such event, you’re usually limited by the space you’re willing to pay for. As such, it’s incredibly important that you use every last bit of that space as best as you can. If size and space are the limiting factors for you, then a custom made exhibition stand is exactly what you need.
Because they’re designed to suit the space, you can really take advantage of the area you’ve been allocated, no matter how big or small it may be. Apart from this, you can have your stand designed to really show off what your brand is all about.
5. It Makes You Memorable
Most attendees of trade shows and events have seen it all before. As such, it’s very likely that even if someone visits your stand, they’re going to forget about you after the event unless you, somehow, manage to stick around in their minds.
How can you do this? Well, there are a number of ways that brands can achieve this sort of memorability. However, the best approach is through an excellent exhibition stand design. Even if a visitor to your stand doesn’t remember what you were selling, they will remember the look of your stand and why they were attracted to it. Through that, they will remember your name and your brand.
6. Creativity Is Your Best Friend
Sticking to the topic of being memorable, how exactly can a brand achieve that at a trade show? Well, the best way is to let your creativity shine. This is where professionally designed, and custom made exhibition stands can really make a difference.
Creative exhibition stands can not only create engagement amongst your visitors, but they can also give visitors a taste of what you have to offer. For example, if your company specializes in home furniture, your stand could be designed as a living room, furnished with the best chairs, tables, and sofas that your company has to offer. By doing this, you’re able to kill two birds with one stone. You create engagement with visitors and advertise your products to them while you have their attention.
If you want to stand out from your competition at trade shows or exhibitions, then you need to have a great exhibition stand – one that will help you separate yourself from all the others. Thanks to the experts and professionals over at Display Revolution Exhibition & Events, getting this kind of an exhibition stand is just an email or a phone call away.
Get in touch with us via our website, and while you’re there, check out our portfolio and all the services we offer. If you choose to work with us, we guarantee you the best exhibition stand design you can hope for!