Exhibitions are great for business exposure. Hence, it’s vital to focus on the exhibition stand design. Not only does designing a unique exhibition stand create a strong impression, but it also makes your company stand out from the rest. Designing the stand, however, can be really tricky – even the tiniest of elements and details matter.
Where you’re investing large sums of money to participate in an exhibition, it makes sense to invest a few more into creating an eye-catching exhibition stand. Additionally, your stand needs to make a strong impact on the audience. We’re sure you hear this saying very often, but yes, first impressions do count! What if you came across a stand with dim lighting and weird designs? We’re sure you wouldn’t even check it out no matter how good their products might be. Similarly, despite your business’s offerings, if your stall seems visually unappealing, prospects and customers will steer away from it.
So, you must be wondering how you can make your exhibition stand appealing. Here are a few design tips to help you design a super-alluring exhibition stand for your business.
1. Set Participation Objectives
Before stepping into any new venture, make sure you have your goals ironed out for you. This also implies for designing an exhibition stand. The two main points to ponder over are what you intend on achieving and the marketing message you intend to deliver through your exhibition stand. The design of the exhibition stand will depend on the goals you set. You can set up a brilliant stand, but if it doesn’t convey your company’s values to your audience, you’re just wasting your time. If you remain focused on your goals throughout the designing process, you’ll stay on the right track.
2. Maintain Focus on your Audience
The main motivation behind any business is its customers! While there may be a mixed crowd at an exhibition, make sure you remain focused on your target audience. Understanding your audience will help you tailor the exhibition stand according to their wants and needs. This will also help you develop a communication foundation through which you can ‘talk’ to your target market.
3. Maximize your Space
Since there are various other businesses also participating in trade shows, the space allotted is usually pretty limited. Therefore, it’s crucial that you make the most of the space you’ve been assigned. Talk to the exhibition organizers to know exactly how much space you’ll be working with. This way, you’ll be better prepared to completely utilize the space allocated to you. Enhance the look of your display area by removing any physical obstructions or barriers from the entrance. Also, it’s preferable to keep meeting areas at the back of your stand.
4. Go Easy on the Text
Less is often more. This applies to the text on exhibition stands as well. Always keep the text on your stand concise. With the short attention span most people have, you’re better off avoiding long sentences. This especially applies if you can convey the same message using fewer words. Use slogans or catchphrases that are easy for the audience to remember rather than listing long product descriptions. To ensure that, use a bigger and clear font size and type. The placement of the text on a stand or banner is also highly important. Ensure that you place the text where it’s easily visible to your audience. All in all, your message should be short, sweet and simple.
5. Arrange for Proper Lighting
A factor that is often not paid much heed to is indeed the lighting. Although lighting plays a significant role in dictating the theme and environment, many businesses fail to tend to this factor. Lighting has a major impact on the aesthetics of a stand. When used correctly, it can create diverse moods and ambiance depending on the desired goal. Don’t rely on the lighting at the venue; rather, try to get your own lighting options. Spotlights and colored lights are great for attracting crowds, considering they match the theme of your stand.
6. Include Images and Graphics
A picture really is worth a thousand words. The individual attention span is now shorter than that of a goldfish. This means that it’s pointless to add more text. A better option is to use more images and graphics to grab the attention of the audience. Images tend to communicate complex messages more effectively instead of a plethora of text. Make sure you place the images in the correct spot so that they can be spotted from a distance.
7. Choose From a Variety of Materials
Try experimenting. Nothing is set in stone; don’t be scared of experimenting with different materials. There are several options for you to choose from. From aluminum to wooden and even chrome – you can work with different materials and colors to see what works best for you. Get creative with your stand!
8. Develop an Atmosphere
Once everything is straightened out, use your chosen elements to create the ambiance of your exhibition stand. Use different lightings, materials, images, and text together to design your stand. Mix and match to find what works best to create your intended atmosphere.
The Bottom Line
Designing an exhibition stand can get pretty exhausting. The best option for you is to look for an experienced designer who can easily comprehend your needs and incorporate their own experience and imagination to create the look you want. You may also find it expensive to build the stand yourself, so why not let a professional do it for you?
Display Revolution is a great option to buy and rent customized exhibition stands from. The professionals at Display Revolution will create a gorgeous exhibition stand for your business, which will attract prospects and other audience members!