The exhibition industry is continuously evolving, so there’s a constant need to introduce more innovative exhibition stand ideas and designs. The key to having an attractive stand isn’t just about adding as many elements as possible— it is also about adding relevant elements that can make your exhibition stand unique. Moreover, it’s important to not follow the herd and flush out cheap exhibition stand ideas that will only waste your time as well as your budget.

Even experienced exhibitors try to beat the competition by searching for more appealing and innovative ideas for exhibition stands to make a lasting impression. So, whether you’re a first-time exhibitor or a veteran, it’s important to learn how to attract the exhibition attendees to your stand with a compelling design. After all, the audience attending the tradeshow is looking to be stunned and amazed by innovation.

Wondering how to boost your exhibition stand design? To get you started, here are a few exhibition stand design ideas that will make your exhibition space more unique and attractive.

Use Augmented Reality (AR) and Virtual Reality (VR)

If you’re planning on setting up an exhibition stand, remember that technology is your best friend. Augmented Reality (AR) and Virtual Reality (VR) are two types of technology that you can use. These two are truly transforming the events of the world. Let’s bear in mind that virtual tradeshows or exhibitions aren’t going to replace the world’s real-life events anytime soon.

However, Virtual Reality and Augmented Reality are offering brands and companies an ingenious way of engaging with its potential customers. Even though it might be a little expensive to integrate VR and AR in the stand design, it will eventually give your business a huge return. They help capture and showcase your company’s products in action. They work better for some companies as compared to others such as automobile and transportation companies. In such instances, AR and VR can help in showcasing and demonstrating the efficiency of a vehicle without actually bringing it to your exhibition booth.

Technology will boost your exhibition stand design and also ensure a very memorable experience for your attendees. With AR and VR, you can expect the traffic at your exhibition booth to increase significantly.

Include Graphics and Images

While these might seem like minor elements, they’re very important for your exhibition stand design. They need to be very carefully incorporated into your exhibition design. Remember the old saying ‘a picture is worth a thousand words?’ Well, it is still relevant today.

Nowadays, people have an extremely short attention span. Minimize the use of text on your exhibition stand—only use it for necessary information. Images and graphics tend to very eye-catching and compelling in comparison to any text that you might add to your exhibition stand. Images and graphics serve as a quick and highly-effective medium when it comes to communicating a complex and complicated message.

Be it text, graphics or images, placement matters greatly. Be careful of where you place images and make sure that they’re relevant. Also, check the size of the images to ensure that they’re big enough so that they are visible even from a distance and aren’t concealed. Life-sized images are particularly powerful at grasping audience attention and creating a strong impression. Also, ensure that you use images with bright colors as they are more compelling. You can use floor graphics or wall-hanging graphics for your exhibition design.

Add Lighting

Another element that many people overlook is the lighting. The lighting of your exhibition stand plays an extremely crucial role in its look and feel. The lighting of your exhibition stand enhances its aesthetic appeal and if incorporated effectively, it can help create a wonderful experience. The lighting you choose should depend on what you are showcasing. For instance, a company displaying new tech should incorporate recessed lighting in their stand to create a contemporary feel that coincides with the innovative and modern product.

As an exhibitor, you shouldn’t rely on the lighting that is offered by the venue. You should rather consider additional lighting that goes well with your exhibition stand. Spot lights and colored lights are rather impressive options to highlight and make some areas of your exhibition stand prominent. This especially applies when you want to showcase a new product.

A bonus tip may be to attract your audience to your exhibition stand subconsciously through angled light boxes.

Create a Meeting or Resting Area for Attendees

The layout of your exhibition stand requires a lot of planning and preparation. You want your exhibition booth to be a place where conversations take place. It’s preferable that you opt for a large area so that there’s enough space for multiple activities.

You should design a separate seating space for your customers. This way, you can conduct business meet-ups and let your attendees relax. By offering them space at your exhibition stand, you can have lengthy conversations with them, thus increasing their engagement with your brand. Plus, adding a meeting area for them is a great way of making them stay at your stand longer, which increases the chances of brand recall.

It’s up to you as an exhibitor to opt for a formal seating space or a casual lounge setting— go with whatever suits your brand image.

Conclusion

Use these tips in your exhibition stand design very creatively. Don’t forget to add your brand’s touch because that will help you stand out. The main objective of having an innovative and creative exhibition stand is to establish a great first impression that calls upon new prospects and helps generate sales for the business. Therefore, irrespective of the size of your stand, you should design it creatively.

You can buy or rent exhibition stands from Display Revolution. They sell and rent customized exhibition stands and can help make your tradeshow successful.

A business exhibition or trade show offers an amazing marketing platform for organizations. Businesses can benefit from showcasing their brand at a trade show to gain more exposure and to build their network. Participating in trade shows can also keep you up-to-date with industry trends. There are many trade shows out there that can be great for your business, but you’ll have to selectively participate in them.

Whether you’re a first-time exhibitor or an expert, the success of your participation in a trade show relies on your level of preparation. Even if you’re aware of your audience, strategy and even your message, you need to take care of certain tasks and activities before you participate in a trade show.

Look for the Best Trade Shows

While there are a variety of trade show options in which you can participate, you obviously have to make a choice. Since you’re investing a significant amount of resources in this initiative, you expect a good ROI. Don’t trust what you come across on trade show websites as they’re highly unreliable. The best way to find a great trade show to participate in is by talking to other business owners. Well, we hope your networking is good enough that it allows you to consult other businesses. You can get feedback from other business people about other trade shows you can participate in.

Discuss With the Floor Manager

If you are participating in a tradeshow for the first time, you may be lucky enough to come across several discounts if you talk to the event manager. So when you visit shows, ask them if they have discounts or special offers for those participating for the first time. You can also ask about other exhibitions and other exhibitors. The manager will definitely have all the information you need. Being a company that deals with hair accessories, you wouldn’t want to be placed in an area with other similar traders.

The placement of your trade booth is not the only thing that matters— your environment and surroundings are equally important. You can mix and match with complementary brands and products. For instance, if you are a clothing brand, you can match with an accessory brand and if you are a brand that sells bread, you can collaborate with a butter or jam brand. For better visibility, more footfall and more viewers, you should opt for a corner booth.

The Layout of the Booth

Your booth is like your house and just like any other house, you have to decorate and prep it. Also, you won’t be able to sell the house if you don’t show it off. So, make your booth attractive enough so that people want to come and visit! Your booth needs to be designed with great care. It should be welcoming and shouldn’t be cluttered.

You can offer discounts, pricing strategies like early bird pricing, etc., to attract more people. Put up lights, decorate your booth and make it appealing so that more people are attracted to it and want to visit. Inside your tradeshow booth, use hard walls and display all your collaterals and pictures on it.  If people are comfortable, they might just spend more money and more time! A customized exhibition stand will help reflect the true essence of your brand.

Collect Contact Information
Please make and maintain a log of current customers and potential customers. You need to keep it to study your demographics, reach out to people when needed and remain in touch with your target population. Ensure that you’re prepared for this before the commencement of the trade show.

Have a Strong and Clear CTA (Call to Action)

This depends on what you do. Are you part of the service industry? Are you selling something? Or are you just trying to raise awareness? Your call to action is based on your aim and what you are planning to achieve out of the whole thing. If you want to increase sales, your call to action will be very different from if you are aim is to generate awareness. Shape your call to action accordingly but just make sure that the message you want to disseminate is clear and easy to understand for your target audience. There should be no miscommunication or misunderstanding.

Be Generous With Giveaways

Free things make everyone happy! Regardless of age, strata and location, everyone gets excited about free goodies. This is a great way to get people excited and keep them engrossed. You can distribute giveaways for increased footfall, for customer engagement, for brand loyalty or for image building. The giveaways don’t have to be something big; it can be something as simple as some sweets or peppermints for those who visit your stall. You can also do lucky draws, etc.

Trade shows are complicated – missing out on a task or forgetting a deadline can literally put your entire trade booth’s success in jeopardy. Many businesses rely on professional exhibit design companies such as Display Revolution to ensure that all things are being handled well. Since they’re professional, they’re well-aware of all the tasks that need to be accomplished or the issues that may arise.

On the other hand, you can also plan your trade booth yourself. The key is to remain focused on your main objectives while managing all the elements associated with it. The above checklist will help ensure you complete all major tasks.