A business exhibition or trade show offers an amazing marketing platform for organizations. Businesses can benefit from showcasing their brand at a trade show to gain more exposure and to build their network. Participating in trade shows can also keep you up-to-date with industry trends. There are many trade shows out there that can be great for your business, but you’ll have to selectively participate in them.
Whether you’re a first-time exhibitor or an expert, the success of your participation in a trade show relies on your level of preparation. Even if you’re aware of your audience, strategy and even your message, you need to take care of certain tasks and activities before you participate in a trade show.
Look for the Best Trade Shows
While there are a variety of trade show options in which you can participate, you obviously have to make a choice. Since you’re investing a significant amount of resources in this initiative, you expect a good ROI. Don’t trust what you come across on trade show websites as they’re highly unreliable. The best way to find a great trade show to participate in is by talking to other business owners. Well, we hope your networking is good enough that it allows you to consult other businesses. You can get feedback from other business people about other trade shows you can participate in.
Discuss With the Floor Manager
If you are participating in a tradeshow for the first time, you may be lucky enough to come across several discounts if you talk to the event manager. So when you visit shows, ask them if they have discounts or special offers for those participating for the first time. You can also ask about other exhibitions and other exhibitors. The manager will definitely have all the information you need. Being a company that deals with hair accessories, you wouldn’t want to be placed in an area with other similar traders.
The placement of your trade booth is not the only thing that matters— your environment and surroundings are equally important. You can mix and match with complementary brands and products. For instance, if you are a clothing brand, you can match with an accessory brand and if you are a brand that sells bread, you can collaborate with a butter or jam brand. For better visibility, more footfall and more viewers, you should opt for a corner booth.
The Layout of the Booth
Your booth is like your house and just like any other house, you have to decorate and prep it. Also, you won’t be able to sell the house if you don’t show it off. So, make your booth attractive enough so that people want to come and visit! Your booth needs to be designed with great care. It should be welcoming and shouldn’t be cluttered.
You can offer discounts, pricing strategies like early bird pricing, etc., to attract more people. Put up lights, decorate your booth and make it appealing so that more people are attracted to it and want to visit. Inside your tradeshow booth, use hard walls and display all your collaterals and pictures on it. If people are comfortable, they might just spend more money and more time! A customized exhibition stand will help reflect the true essence of your brand.
Collect Contact Information
Please make and maintain a log of current customers and potential customers. You need to keep it to study your demographics, reach out to people when needed and remain in touch with your target population. Ensure that you’re prepared for this before the commencement of the trade show.
Have a Strong and Clear CTA (Call to Action)
This depends on what you do. Are you part of the service industry? Are you selling something? Or are you just trying to raise awareness? Your call to action is based on your aim and what you are planning to achieve out of the whole thing. If you want to increase sales, your call to action will be very different from if you are aim is to generate awareness. Shape your call to action accordingly but just make sure that the message you want to disseminate is clear and easy to understand for your target audience. There should be no miscommunication or misunderstanding.
Be Generous With Giveaways
Free things make everyone happy! Regardless of age, strata and location, everyone gets excited about free goodies. This is a great way to get people excited and keep them engrossed. You can distribute giveaways for increased footfall, for customer engagement, for brand loyalty or for image building. The giveaways don’t have to be something big; it can be something as simple as some sweets or peppermints for those who visit your stall. You can also do lucky draws, etc.
Trade shows are complicated – missing out on a task or forgetting a deadline can literally put your entire trade booth’s success in jeopardy. Many businesses rely on professional exhibit design companies such as Display Revolution to ensure that all things are being handled well. Since they’re professional, they’re well-aware of all the tasks that need to be accomplished or the issues that may arise.
On the other hand, you can also plan your trade booth yourself. The key is to remain focused on your main objectives while managing all the elements associated with it. The above checklist will help ensure you complete all major tasks.