A study that surveyed exhibitors proved that an eye-catching exhibition stand is the best way to attract attendees. Over 48% of the visitors agreed that the exhibition stand and smart design is what prompted them to visit it. Small businesses need to take note of this because when they have to compete against market leaders, every little thing counts.
So, how can you set up your exhibition stand efficiently? How can you entice people to visit your stand?
Well, finding the right method can be a challenge for many exhibitors since there are a lot of steps involved. Depending on your target audience and the product, you also need to keep an eye on the exhibition stands of your competitors.
If you crave a smooth experience and want people to notice your booth, we have a few tips that’ll help you out. Once you master these ways to set up your exhibition stand efficiently, you’ll be able to attract your target audience and eventually increase your brand awareness.
So let’s get started!
· The Size
Before you start decorating, you need to keep the size of your exhibition stand in mind. You may have a standard size stand that measures 10 x 10, or you may have opted for customized exhibition stands. The size of the stand can vary depending on the trade show. If you are attending a show that industry leaders are also attending, you may want to go big too. For all the other trade shows, a standard size would suffice. You can buy or rent exhibition stands for prominence or extra display space. It all depends on what you like, your budget and what setting you’re in. It’s better to research a bit about the trade show before you choose a size.
· Less Is More
A cramped exhibition stand surely stands out at the event, but for all the wrong reasons. Remember that less is more when it comes to customized exhibition stands. Keep the décor to a minimum, as it helps to limit your expense and setup time. Attractive furniture and décor highlights your booth and boosts its aesthetic value. Choose furniture that’s eye-catching and serves the purpose. Opt for items that can jazz up the space without making it look crowded. This becomes essential if the booth is small.
· Information Collection Table
If you’re doing everything right, your exhibition stand can quickly attract many people. It’ll help you out a lot if you have a separate area for data collection. This space can also serve as a small meeting area, where you can sit, relax and provide information to the attendees. This comfortable seating area should be kept in a corner so that it doesn’t block off the display area.
This information desk is where you can easily provide information to all interested parties. Compiling data also becomes easy when you have a separate desk. Here, too, you need to remember the golden rule of ‘Less is more’. The information desk should have your mobile device, a business card holder, a notepad and a pen and comfortable seats. You can also include any pamphlets or leaflets that you want to pass out to attendees for more information about your business.
· Trade Show Banners
You can’t wait for attendees to pass by your booth to know you’re attending too. You need to announce your presence so that attendees can see you the moment they enter the venue. And trade show banners are the resource that’ll help you achieve this goal. You can make your exhibition stand more prominent by rigging up some trade show banners on the top. With your brand name displayed at a height, it’ll be easier for people to locate you. Build a unique banner that speaks volumes about your brand and ignites people’s interest.
· Use Visual Aid
With 43% of exhibitors spending £500 – £2000 annually on trade show displays, you need to make sure you can keep up with your competitor. The best way to do that is to invest money in visual aid for your customized exhibition stands.
Media walls or backlit displays are a great way to lure in customers. This is one of the best ways to set up your exhibition stand efficiently as you make use of technology. You can enthrall attendees with the right digital resource and be the highlight of their time at the event.
· Align Business Logo with Exhibition Stand Colours
The exhibition stand must have the colours of your business logo. Even the fonts used in the logo can be incorporated in other text bodies. This will ensure the whole décor has consistency and nothing looks awkward. This will also ensure that attendees have no problem in recognising your brand and the exhibition stand from afar. Make sure you get the help of an advertising company or your in-house experts to reproduce the shades and font of your business logo.
These are just some ways to set up your exhibition stand efficiently and compete against even the biggest brands in the market. As long as you follow them, you’ll be able to leave a lasting impression at exhibitions and renew people’s interest in your brand. These tips will not only help you generate leads, but they’ll also establish your business as a professional and customer-oriented brand in your customers’ eyes. So make sure you follow these for your next big trade show!
But before you can use these tips, you need to get an exhibition stand. You can buy or rent exhibition stands from Display Revolution, who have customized exhibition stands to make your tradeshow successful. Just browse through the ‘Display Easy’ rental packages to get your business a cost-effective marketing solution or call at 0121 554 2748 for more information.