Exhibitions and trade shows are a great way for businesses to connect with their potential employees directly and market their business or brand to them. Even though exhibitions are old-school, they still serve as an effective marketing source for companies and organizations.
When participating in an event, you obviously want your business to succeed and outdo other businesses. The key to doing that is to convert as many prospects into customers as possible. To achieve this, the first step is to attract prospective clients to your exhibition stand. An effective way to do just that is an outstanding exhibition stand design.
Here are a few do’s and don’ts that you should follow when designing your exhibition stand to get maximum visibility in front of your target audience.
Create an Attractive Stand
There are a variety of different elements that help create an attractive and inviting stand. As an exhibitor, it’s important to understand the importance of creating an aesthetically appealing exhibition stand. You will have to consider the different elements that make up your stand and work towards making them attractive. Most importantly, you’ll have to ensure that your exhibition stand represents the image of your brand or business. You can select any stand design that you want depending upon the space allotted to you.
Also, ensure that your custom-made exhibition stand design stands out from the crowd. Make sure to add bright and eye-catching colors to your stand (preferably those used in your brand logo) to attract more prospects. You can also try to heighten your exhibition stand. If not entirely, then try heightening a few walls that you can use to clearly display your business logo.
Use Appropriate Lighting
Lighting is a very common aspect of your exhibition stand that exhibitors especially first-timers tend to skip out on. However, your stand’s lighting is an extremely important element especially if you’re showcasing new products or items. Illuminating the appropriate elements of your exhibition stand such as certain products you want to showcase, can truly have a major impact on the goals you’re trying to achieve through the exhibition. Lighting also helps your exhibition stand standout from the rest of the crowd.
Create a Seating Area for Your Audience
This may not be something that businesses do very commonly at exhibitions. However, it is a great way to interact with your audience. Visitors walk around a lot at exhibitions and end up getting exhausted. By creating a separate space for them to sit and relax, you can build an effective relationship with them. You can also offer them a few refreshments so that they spend more time at your stand. This will also make other visitors curious and make them want to visit your exhibition stand. Also, you can use this time effectively to talk to them and communicate your business’ ideology with them.
Plan Activities at Your Stand
Don’t shy away when it comes to planning activities at your stand. The key to make your exhibition stand unique from the rest of the crowd is to create a different vibe for your audience. This cannot be achieved if you stick to boring presentations. So, you should focus on planning fun activities that keep your audiences captivated and engrossed at your stand. This will also ensure that they remember you even after they leave the event.
Don’t Overdo the Exhibition Stand Design
Some exhibitors tend to overdo the design of their exhibition stand. You don’t need to throw in a bunch of elements together in order to make your stand work. You will have to think and see which elements go best together such as the lighting, color scheme, layout, etc. Less truly is more when it comes to designing exhibition stands so make sure you keep that in mind when designing your stand.
Don’t Think of Your Exhibition Display as a Brochure
While it may be super-important to deliver as much information as possible about your brand and products to your potential audience, it is also important to know that your exhibition stand is not a brochure.
So, make sure to account for your audience’s limited attention span and keep your text short and informative. Also, remember to proofread all your text before printing it as a simple proofing error has the power to make you appear unprofessional. It can put your visitors off and cause them to move forward.
Don’t Use Low-quality Images
Find innovative ways to deliver your information to the audience such as colorful high-quality images and graphics. They are an effective marketing tool to grab your audience’s attention. Additionally, they are an easy and creative means to ensure that your audience comprehends your message clearly. However, you need to make sure to use high-quality and aesthetic images. Using low-quality images can ruin the entire vibe of your exhibition stand and push your audience away rather than attracting more people.
Listed above are some do’s and don’ts of designing exhibition stands that will surely help you as an exhibitor. Follow these simple yet super-effective tips to create a successful exhibition stand. An attractive stand will grab the attention of the onlookers and entice them to visit your stand. You can use this opportunity to build a connection and reputation with them. Once your prospective clients are at your stand, it will be up to you and your team to communicate and turn them into solid customers.
If you’re searching for amazing custom-made exhibition stands with unique designs then turn to none other than Display Revolution. We’ve been helping businesses create great exhibition stands for many years by understanding all the elements that can make your exhibition stand the best one at an exhibition. You can expect to get maximum traffic at your exhibition stand if you opt for our innovative designs.