Participating in an exhibition might be difficult, but it can open doors of opportunities for your business. It helps you showcase your business and gives you a chance to interact with potential customers. Hence, you have to make the most of this opportunity and do everything in your power to stand out from your competitors.
If you’re participating in an exhibition, here are a few secrets and tips to make your exhibition stand standout from the rest of the crowd.
The main secret behind having a great exhibition stand is planning. It’s important to initiate your trade show planning at least a few months before the event. Start by organizing all the important tasks and look around for exhibition stands as they can determine the success of your marketing strategy. You don’t want to decide the design of your exhibition stand at the last minute.
Starting your planning closer to the event day will make things more difficult for you. Because of lack of time, you may end up making more rushed decisions and compromising on important components.
So, ensure that you give yourself enough time to create a design that suits your business. Even if your exhibition stand designer is cooperative, certain design changes require a certain amount of time, which you won’t have if you start planning at the last minute.
Follow Exhibition Guidelines
All exhibitions and trade shows have a set of rules and regulations. Make sure that you follow the rules set by the exhibition organizers before you start designing your display.
For instance, event organizers usually allow a certain exhibition stand size for the event. If your stand is bigger or smaller than the set size, you may face some issues. A bad trade show booth may even be relocated by the event managers.
Apart from the mentioned set of rules, there are some implied rules that you have to follow. Exhibitions have a lot of businesses competing side-by-side with one another. Don’t forget that it’s your responsibility to respect the exhibition stand of your fellow competitors too.
Choose a Good Exhibition Stand Design
An unappealing booth won’t experience the same footfall as an attractive one. Visitors are more likely to visit an exhibition stand that is visually appealing and well-lit rather than one that appears to be dull and boring.
If you’re opting for a shell scheme stand or pop-up display, then be sure to choose a stand that aligns with your company’s vision and goals. Also, when picking a stand for your trade show, consider its adaptability so that you can use the same stand in different trade shows.
The key to achieving success with this component is to discuss your concerns with your exhibition stand designer and be sure to tap into their experience and knowledge.
Use Graphics and Signage
Exhibition stands can be customized from scratch. So, when you are designing one, make sure you go all out. The best way to enhance the overall design of your exhibition stand is to incorporate a lot of graphics and signage.
Make sure to incorporate your brand logo along with other images and colors to make your stand more appealing to your audience. When you are installing your signage, ensure that it is visible from afar. This will increase the footfall to your booth.
Keep Your Company Message Clear
Your exhibition stand is a tool used to communicate with your target audience. Your main aim at a tradeshow is to send out a message to your audience. When planning your exhibition stand design, ensure that you concentrate on the kind of message you want to send out to the attendees.
This is specifically important if you’re planning to launch new products in the market. Make sure that you know what you are trying to communicate to the audience— an unclear message will push people away.
Technology is your new best friend. Try to use it wherever possible so that your exhibition booth stands out from the rest of your competitors. Add a little spunk to your traditional exhibition stand design by making use of updated technology.
You can use interactive screen displays, ipads and even LED screens to not only attract your audience but to keep them engaged. Interactive technology also includes Augmented Reality (AR) and Virtual Reality (VR). These super-trendy and interactive technology options will attract people to your stand like moths to a flame.
Everyone loves freebies and giveaways. Don’t deprive your audience or your business from this great marketing opportunity. Just ensure that the items that you choose to give are relevant to your target audience and market your brand.
You can also use these gifts to initiate or strike a conversation with your potential customers. You can also use giveaways to encourage attendees to leave behind their information that you can then use for marketing purposes.
Whenever you are giving giveaways, make sure that you brand your gift items before presenting them to your stand visitors. This will surely make them remember your brand long after the event is over.
As mentioned above, try staying organized throughout the planning and execution of your exhibition stand. During the planning phase, ensure that you create to-do lists so that you don’t miss out on anything important.
Even during the exhibition, pay attention to the tidiness and cleanliness of your exhibition stand. Make sure to keep it uncluttered throughout the event so that your customers feel comfortable when they visit your stand. Tidiness will not only help you remain organized but it will also help you make a great first impression.
Are you looking for exhibition stands and displays? Then contact Display Revolution. We have many exhibition stand designs that you can choose from. From shell scheme stands to custom-made stands, we have it all!