Like many other things, your exhibition stand also has an expiration date. Even though your exhibition stand may last you a few years, after a few uses, it begins to lose its charm and appear outdated. Since the exhibition industry is highly competitive, you always have to be on top of your game. This means revamping and refreshing your stand from time to time, giving it a whole new look and feel.
Here are a few helpful tips you can use to refresh your exhibition stand, revamping its entire appearance.
1. Transform Your Stand
You don’t need to invest in a whole new stand when you can easily transform your current one. Changing your stand design is a lot easier than it sounds. Many exhibition stand displays can be transformed using graphics or other techniques.
You can add a few extra elements such as linking panels to expand your exhibition frame. Moreover, you can create a unique look by mixing and matching heights and adding straight and curved displays. This will help your exhibition stand stand out from the rest of your competitors.
2. Replace Your Graphics
Graphics can completely transform the look of your stand and have a stellar impact on your audience. They help captivate your visitors, keeping them engaged and engrossed for extended periods of time. If you don’t have a big budget, graphics are the way to go! You can get some great new creative and innovative graphics designed for your exhibition stand. This is a budget-friendly yet effective way to breathe new life into your trade show booth.
Make sure that the graphics you are planning to incorporate in your stand match the overall theme of the stand and of course, portray your brand in the best possible way. Additionally, your graphic designs should be attractive and eye-catching to lure in as many new customers as possible.
3. Revamp the Lighting
For some extra dramatic effects, revamp the light of your exhibition stand. The lighting of your stand can have a huge impact on its appearance and affect the audience’s experience. By using lighting effectively, you can enhance and transform the entire outlook of your exhibition booth, helping you draw maximum attention to it. Don’t just rely on the lighting provided by the event organisers, get your own instead.
You have a variety of lighting options that you can incorporate in your exhibition booth, such as simple LED lights, colourful LED lights and spot lights. All these options will help your illuminate your stand, enhance your visibility and make you stand out.
4. Add Exhibition Stand Accessories
It’s the minute details that can make all the difference. You can refresh your exhibition stand by incorporating different and innovative stand accessories. The choice of your accessories typically relies on the industry you’re operating in, the colour scheme of your booth and the overall experience you aim to deliver.
A few more things you will have to consider include how you think these accessories will benefit you, whether or not you can use them again and their overall impact on your stand design. A great way to advertise your brand is to use fully customised branded accessories. Not only will this help you transform your booth design, but the accessories will also work as the perfect marketing tool, thus saving you money that you would otherwise spend on other marketing tactics. Add your logo and tagline on the accessories and you’ve got the ideal branding tool!
5. Add Floor Graphics
Another incredibly creative element to add to your exhibition stand is floor graphics. Not only do floor graphics serve as a convenient marketing technique, but they are also highly effective at grabbing customers’ attention, making your business stand out. If you have used all other marketing tools, adding colourful and eye-catching floor graphics to your stand is a great option!
By getting customised floor graphics plastered across your exhibition floor, you can give your customers the idea that you are a unique business. Moreover, floor graphics also create a long-lasting impression in a customer’s mind.
6. Introduce Technology
If you have done it before, you should do it now! You can refresh your exhibition stand by adding technology. While it might be a little expensive to do so, rest assured, it will pay off in the long-run. By introducing interactive technologies, you can create an engaging experience for your audience. The most popular technologies that can be incorporated in your exhibition stand include Augmented Reality (AR) and Virtual Reality (VR). Not only will incorporating these technologies in your stand help revamp your exhibition stand design, but they will also help create a memorable experience for your stand visitors.
If you fail to offer your audience something new, they will eventually turn to your competitors. To avoid this from happening, you can remodel your trade show booth by giving it an all new and fresh appearance.
By tweaking a few elements of your exhibition stand display and adding a few accessories, you can revamp and refresh your exhibition stand without spending too much money. However, if the above tips don’t cut it for you, start from scratch. Get yourself a new customised stand at an affordable price.
If the stress of transforming your stand is getting to you, don’t worry, visit our website! We have a great team of designers and a variety of exhibition stand display options that you can choose from. We guarantee you that you will find something unique and outstanding that will WOW your guests and leave a tremendous impression on them.