Trade shows and exhibitions serve as one of the greatest platforms for marketing your business or brand. There are many factors that determine the success of your trade show participation, including your stand design, lighting and sales staff. Most importantly, the number of visitors and sales leads generated help measure the success of your stand.
It’s crucial to remember that your trade show participation is pointless if you don’t try to create a lasting impression on your event attendees. Apart from the stand design, it’s pivotal to create an experience that your booth visitors remember and reminisce about.
Here are a few popular ways to keep your event attendees engaged and interested.
1. Create an Attractive Trade show Display
Building an attractive trade show display is the key to attracting more visitors to your business. An engaging stand design will make them highly interested in your products and other offerings. Even if you choose to set up a basic modular trade show booth, ensure that it is distinctively clear and accessible. An open and inviting area increases the likelihood of the audience to engage and interact with you.
If you’re showcasing products, make sure that you present them in highlighted and easily accessible areas of your stand. In case you have a wide range of products, organizing them into categories can be particularly helpful. You can incorporate floor graphics and other directional signage to lead to your customers to certain products and places, ensuring that they remain interested and engaged. Your exhibition stand layout plays a considerable role in encouraging more visitor interaction by building their curiosity and removing barriers of accessibility.
2. Keep It Interactive
Your exhibition stand design attracts attendees and keeps them engaged by providing them directions to important areas. However, once the attendee reaches your intended place, how do you plan on keeping them engaged? Well, for starters, when designing an attractive trade show stand, make sure that you add interactive elements to it.
You can start by planning out some interesting games that your attendees can play. Games and activities such as spin the wheel or a lucky draw that offer a tiny reward will surely keep your stall attendees on their toes.
Moreover, you can incorporate interactive exhibition technology such as Virtual Reality (VR) or Augmented Reality (AR) in your stand design. This technology can be used for your benefit as it will not only keep your audience entertained, but it will also provide them with information about your brand and its offerings.
Furthermore, you can offer your stand visitors product prototypes, samples and even demonstrations. By adding various entertaining and interactive elements, you ensure that your booth stands out from your competitors, creating a lasting impression on your audience.
3. Hire the Best Staff for Your Stand
You can create the most attractive trade show display and add the best interactive elements, but if the representatives of your booth aren’t cooperative, all your efforts could go to waste. Trade show attendees expect to interact and communicate with industry professionals; hence, the staff of your booth should focus on looking for opportunities to communicate with them as much as possible.
Make sure that you hire the correct staff and provide them with the required training before your big event. Enlighten your staff about the different kinds of informative yet entertaining approaches they can adopt rather than a boring persuasive sales pitch. Your staff should establish two-way communication with the attendees as this is a great way to find out their likes and dislikes.
By attempting to create a personable bond with attendees, your sales staff can influence them greatly. For example, if the attendees are wearing name tags, they can be addressed by their names to build a deeper bond. Make sure that your booth staff seizes every opportunity it gets to strike a conversation with visitors even if it’s off-topic as it helps create a relationship.
4. Give Out Marketing Materials
It should go without saying that your brand should be easily recognizable by your trade show display. In addition to your display, offering attendees marketing materials is extremely important. If an attendee walks away from your booth without something in their hand, there’s a good chance it will be a forgotten experience. That’s why you need to hand them a business card or a brochure with contact information so that they remember you. Memorable marketing materials creatively capture the essence of your business in a unique manner.
Getting the attendee’s contact information is just as important as giving them marketing materials. The more contact information you can gain from attendees, the stronger your follow-up campaign will be.
5. Add a Social Media Wall Display
In this era of digital media, adding a social media wall display to your exhibition booth is a great idea! This offers attendees the opportunity to share their experience at your exhibition booth in addition to interacting with your brand on social media platforms. A creative social media wall should allow visitors to put their names up as this will give your brand a chance for free social media marketing.
Moreover, you will have to come up with appropriate hashtags that represent your brand and the event you are partaking in. You can ask attendees to put up a status along with the hashtags in exchange for their names on the board. This will not only serve as an interactive experience for them, but it will also be a great marketing platform for your business.
Trade shows and exhibitions are a great marketing platform for your business. They present you with the opportunity to directly interact and communicate with like-minded individuals who are interested in the offerings of your industry. Your trade show participation can be a smashing success if you manage to capture the attention of your audience and engage them to create a lasting impression.
If you’re looking for some great exhibition stand displays or exhibition technology for your next trade show participation, check out Display Revolution! We can offer all your event services under one roof!