When participating in an exhibition or trade show, your main goal is to create an exhibition display that stands out from your competitors and attracts as many visitors as possible. If you have an exhibition stand that resembles your competitor’s stand, not only will you blend in with the crowd but your audience also won’t be inclined to pay your stand a visit.
Whether you are a regular or a one-time exhibitor, creating an attractive exhibition stand design will ultimately influence the success of your trade show.
If you’re wondering how you can improve and enhance your exhibition stand design, here are a few helpful tips to get you started.
1. Maximize Stand Visibility
Trade shows and exhibitions have hundreds of businesses belonging to the same industry, doing the same thing. This serves as a motivation to your company to standout from the crowd. Since a trade show floor is mostly all cramped up, it can be easy for attendees to miss out on your stand altogether; this is where an attractive booth sets in to grab the attention of visitors.
In order to maximise your stand visibility, you need to pay considerable attention to a few stand elements of your booth including the colour scheme, lighting and marketing banners.
A plain and boring booth will never grab visitors’ attention! A great colour scheme, on the other hand, helps your exhibition stand pop by enhancing its visibility. Moreover, incorporating a colour scheme that reflects the theme of your business logo can be great for branding. Additionally, even though bright colours are recommended, going overboard with them can be detrimental to your overall exhibition stand appearance.
Lighting is an underrated yet uber-important element of your exhibition stand that influences the entire look and feel of your booth. When used effectively, lighting enhances your exhibition stand design, drawing maximum attention. There are many lighting options including colourful and simple LED lights that can be used to illuminate your booth and increase your visibility.
Banners serve as a great marketing tool that can instantly grab attention by enhancing the design and visibility of your stand. Well-designed banners have minimal but important text, a brand logo, a tagline and some super-attractive graphics and images. When placed above your booth, banners enhance your stand design and can be spotted from across the room.
2. Use Stand Space Efficiently
You don’t need to have a lot of space to create an impact and grab the attention of your attendees. Your exhibition stand design can be enhanced by using the available space effectively and efficiently. If you are provided with massive space, leaving lots of empty and wasted room can be disastrous to your brand image. The emptiness of your stand is more likely to draw audience attention and not in a positive way.
Moreover, adding too many elements within a small space can make it appear crowded and cluttered, which will push away visitors rather than pulling them in. However, regardless of the space you are assigned, make sure you make the most of it by highlighting your products and services, displaying important information and also providing your visitors with ample space to stand and interact with you.
You exhibition stand design should have a defined and easy-to-navigate flow. This will provide your visitors with clear guidance to move around and visit integral areas of the stand.
3. Use Graphics and Images
Another great way to enhance your exhibition stand design is by incorporating eye-catching graphics and images. While it is crucial to include text in some parts, bombarding your trade show display with too much text can throw off visitors rather than attract them. On the other hand, graphics and images serve as an attention-grabbing medium that communicates important information to attendees in a fun way.
Considering the short attention span of people these days, interesting visuals are a crucial element that should definitely be included in your stand design. Placing pop-up display banners above the exhibition stand can be a great touch to enhance the appearance of your stand while delivering integral information to the audience.
4. Incorporate Technology
Our world is currently operating on technology. It has invaded almost all spheres of human life, including exhibitions and trade shows. By incorporating technology, you can dramatically enhance the outlook of your exhibition stand while using it to meet your objectives. You don’t need to include extremely expensive and complex technology to attract people; simple and easy-to-use additions will suffice.
You can place something as simple as flat screens around your exhibition stand, displaying videos, pictures and important messages that you intend to deliver to your attendees. By creating attractive yet informative videos and other visual content, you will intrigue your audience and keep them interested. Another great invention is digital signage. Rather than using traditional banners and posters, you can opt for digital signage by displaying engaging content that reflects your brand ideas.
If you are looking to incorporate more advanced technologies, you can incorporate Virtual Reality (VR) and Augmented Reality (AR) to engage your stand visitors. While they might be a little expensive, they also serve as highly effective marketing tools.
Moreover, at your exhibition stand, you can implement mobile technology. Since almost everyone has a smart-phone, you can reap benefits from this by making your visitors scan QR codes. These QR codes are typically linked to specific content that is linked to systems that make your exhibition stand an interactive place for visitors. Introducing up-to-date technology at your exhibition stand will not only enhance it, but it will also leave an extremely positive impression on the trade show attendees.
The bottom line is that enhancing your exhibition stand requires significant time, effort and resources but once you create an attractive exhibition stand, you can reap some amazing benefits!
If you’re looking for some great customised exhibition stands for your next exhibition or trade show, get in touch with Display Revolution now! We have some of the best creative designers to ensure the stand design replicates your company brand and matches your brief.