Exhibitions and trade shows are a great way to create awareness amongst your audience. They offer businesses the opportunity to establish and build a unique and personalized relationship with their potential customers. While engaging your customers through digital marketing is important, it doesn’t quite help seal the deal like face-to-face interaction and demonstrations.

Moreover, it is important to consider that participating in an exhibition can be pretty costly. However, a good response from your audience will be worth the resources you invest. If you are presented with the opportunity to participate in an exhibition, you need to make the most out of your experience to gain maximum benefits.

Here are a few ways through which you can make the most out of your exhibition experience.

Choose the Right Tradeshow to Participate in

The only way you can make the most out of your exhibition experience is if you participate in the correct one. This requires intensive research as you want to find an exhibition or trade show that will help you achieve as many of your goals as possible. Apart from research, you can also consult with your suppliers and existing customers for their opinions and suggestions.

If you are preparing to participate in next year’s tradeshow, you can visit an on-going one to know what the event will be like. Not only will this give you an idea about the audience, but it will also give you the opportunity to consult current exhibitors about their experience.

Prepare Your Marketing Materials

The purpose of participating in an exhibition is not only interacting with your audience but also ensuring that they remember you long after they leave the exhibition venue. You need to find ways to familiarize your audience and potential customers with your brand name and its offerings. A good way to reinforce your brand is through marketing materials.

Traditional marketing materials such as banners, pamphlets, brochures and leaflets can be kept at your exhibition stand. When you are designing these materials, make sure they stand out and have appropriate content and most importantly, your contact information. You will also need to print a lot of business cards that you can distribute so it is easier for your customers to contact you.

Prepare Your Sales and Marketing Team

What good will your exhibition participation be if you don’t have a good sales and marketing team? Exhibitions can be strenuous, which is why you can’t be out there on your own and expect exceptional results. Moreover, your sales and marketing team probably have the required skills and expertise to woo the audience and generate more leads.

However, one important thing you need to consider is their training. While your staff may be good at what they do, it wouldn’t hurt to train them and polish their skills once in a while. Make sure that you plan well in advance and decide on the staff members you would like to take so that you can train them accordingly.

Promote Your Event

You will have to start promoting and marketing your participation well before the event. This way, you will let your existing customers know about your participation and encourage them to join in. You can promote the event by exclusively promoting it on your website or social media accounts. Moreover, you can also send out a press release or PR package to all important people, inviting them to join in on the event fun.

Set Up the Best Display

You won’t be able to make the most of your experience if you fail to attract your audience to your stand. This means you need to have the best exhibition display out there! You can determine the look and feel of your display to make your visitors feel a certain way. Adding a personalized and customized touch could be a good addition to your stand as it will help build your brand image.

If you don’t want to invest your financial resources in buying one, you always have the option to rent an exhibition stand.  Moreover, make sure that your stand design is simple yet alluring and eye-catching. You can also use various elements of your exhibition stand such as lighting to draw attention to certain important aspects like your products.

Give Your Visitors a Warm Welcome

Exhibitions are exhausting for you as well as your audience. If you want to make a lasting impression on your visitors, you should greet them with a warm welcome and maybe offer them a beverage. This will help you break the ice and if your visitor isn’t interested in your stand, you can turn this around! Moreover, offering your potential customers snacks and beverages is seen as an incredibly warm gesture.

Always remain calm and avoid grumbling or arguing with your staff in front of customers. Plus, even though your face might hurt, it is still important to plaster a smile across your face throughout the event.

Make Conversation and Engage Your Visitors

A warm welcome serves as a good head start for indulging your audience in a conversation. Marketing isn’t about persuading your audience but encouraging them in subtle ways to consider your offerings. You can research some intriguing icebreakers to help you strike an engaging conversation with your visitors. Whatever strategy you use to start a conversation, ensure that you don’t stray away from your main goal – generating leads.

Follow-up with Your Audience

If you don’t follow-up with your audience after the event, how else will you know if you’ve done a good job? The best time to receive feedback from your visitors is immediately after the event! You can start by sending out emails or text messages to your audience. Sometimes, that’s all it takes to make a sale!

If you’re looking to buy or rent an exhibition stand for your next trade show, get in touch with Display Revolution now! We offer a variety of great services that you will surely love!

 

Jumping into your first exhibition without a plan or strategy is the equivalent of setting yourself up for failure. As a first-time exhibitor, there are a few things you need to take into account.

Here are a few steps and some major checkpoints that you need to consider when preparing for your first exhibition.

1.     Set Your Goals

Setting goals and objectives is an important part of starting off any process including this one. As an entrepreneur, you probably have some ideas and goals in mind as to what you hope to achieve by participating in the trade show.

Many businesses aim to generate more leads and business or to create a great brand impression. Make sure that you have a clear picture of what you are aiming for. This will keep you on the right track. Moreover, this will also help you develop strategies accordingly to achieve your objectives.

2.     Set a Budget

This is probably the most pivotal aspect of any marketing activity. Participating in exhibitions can be pretty expensive; hence, your financial resources are extremely important. Moreover, the money you spend on your participation also defines how you come across to your target audience.  If you intend on just pushing stuff through rather than investing your time and resources appropriately, you might come off as a stingy company in front of your audience.

Your exhibition stand is one of the most integral and expensive aspects of your participation. However, it is not mandatory for you to buy one. You can easily rent an exhibition stand to save money. This will also give you some extra room to utilize your budget for different activities.

Many participants make the mistake of not setting up a budget. This only results in extra costs and expenses without any expected returns.

3.     Select a Trade Show and Location

The location and type of trade show you are participating in plays a vital role in attracting the appropriate target audience. Some major trade shows tend to have a fixed venue where they repeatedly host shows year after year. While these exhibitions often draw the largest audiences, they are also pretty costly to participate in.

The best thing to do is to research trade shows well in advance. Not only will this ensure that you participate in a well-known show, but it will also give you the opportunity to avail early bird discounts. This will also help ensure that you don’t overspend at the last moment.

4.     Prepare Your Staff

Your staff and employees are a vital element that will help determine the success of your exhibition participation. A trade show isn’t like any other marketing activity; face-to-face customer interaction means you’re required to be on top of your game.

You need to select the sales and marketing members you intend to send to the trade show very carefully. They are the ones who are going to establish a connection between your business and potential customers; hence, they are vital to achieve your ultimate goal.

Training your staff involves brushing up their skills and preparing them before the actual event. Their training should include teaching them how to address visitors’ concerns, managing the stand and handling emergency situations.

5.     Develop Marketing Materials

While face-to-face interaction with your customers is necessary, it is also important that they remember you long after they leave the event. This is why it is super-important to develop marketing materials such as brochures, flyers, etc. These materials help reinforce brand recall and provide your customers with a way to stay in-touch with you.

Apart from the obvious marketing materials to keep at your stand, you can also engage your audience through digital marketing. Keep your social media platforms updated to let your audience know you are participating in a trade show. Moreover, don’t forget to list your contact information and social media handles on the brochures and flyers.

6.     Develop a Lead Generation Plan

The main objective of participating in any trade show is lead generation. You wouldn’t even consider participating in an exhibition if you knew that you weren’t going to get more leads.  In order to meet this goal, you need to make sure that you have a solid lead generation plan in place. From posting about your participation on your website to designing business cards and even giving away branded freebies, you need to consider everything you need to add to your plan.

You can also assign some of your team members the task of handling customer queries and collecting their information. They can further classify and categorize these leads as hot, warm and cold. This will help you ensure that you prioritize your follow-ups once the event is over.

7.     Design Your Exhibition Stand

Once you are done with the plans and strategies, you need to get down to the practical activities. The first thing you need to do is design your exhibition stand. Your presence at the exhibition needs to be impressive in order to pique the interest of the audience.

With a variety of displays ranging from pop-up stands to customized displays, you have numerous options to choose from. Whatever you choose your stand should stand out from the rest of your competitors.  Moreover, if you don’t want to spend too much on buying a stand, you can easily rent an exhibition stand.

Participating in a trade show for the first time has its own unique challenges, but if you keep at it, you can expect to gain some pretty terrific rewards!

If you are looking to buy or rent an exhibition stand, visit Display Revolution now! We offer a variety of products and services, including pop-up and customized display stands to ensure we capture your brand and meet your marketing objectives, talk to our stand design team today.