Exhibitions and trade shows serve as an impressive platform to attract the audience’s attention towards your brand. While some businesses at an exhibition deliver compelling stories through their stand design, there are some businesses that have really confusing messages. Above all, some exhibition displays showcase too much text and a few low quality pictures, which deters the audience from visiting their stand.

If you are looking for the ideal way to attract and engage potential customers at a trade show, graphic designs are the way to go!

Graphics are a form of art that utilise colour, layout, typography and other elements to convey a message in a creative way. Graphic design is a great element to add to your exhibition stand display to communicate with the audience and mainly to attract them to your stand.

Factors to Consider If You Want to Display Graphics

 

Here are a few factors you need to consider about graphics to create maximum impact.

 

Professionally Designed

If you are using graphics in your exhibition stand, you need to ensure that they are professionally designed. Graphics are as important as the display stand itself. Since an exhibition can be the event of a lifetime for your business, make sure that you opt for a professional graphic designer rather than an amateur one. Moreover, you don’t have to rely on the designer completely; you can guide them about all the elements you wish to incorporate in your graphics and then sit back and watch them work their magic.

Placement

The placement of graphics in your exhibition stand is as important as their creative design. You need to choose the elements that you think your audience wants to see up-close and those that you think they want to see from across the exhibition hall and place them accordingly. The key to creating maximum impact through graphics is by placing them in strategic locations on your exhibition stand so that they grasp the audience’s attention. Graphics such as logos should never be placed in such a way that they can’t be spotted. They should be placed at the top so that they are visible even from a distance.

Text

When designing graphics, you need to ensure that you keep the text to a minimum. When your audience passes by, you have only a few seconds to create an impact on them and ensure that they read and comprehend your brand message. Hence, by keeping text to a minimum and focusing more on the visual aspect of the graphics, you can convey your message more effectively and in an interesting way.

Moreover, even when adding text, make sure you proofread it multiple times to ensure that there aren’t any spelling mistakes or grammatical errors. Also, keep your message short and impactful.

Image Quality

When designing graphics for your exhibition stand, there are a few other factors you need to pay attention to. One of these important factors is the quality of the images used. Graphics require high resolution pictures to create maximum visual impact, so you need to ensure that you don’t compromise on that front.

Role of Graphics in Your Exhibition Stand Display

 

They Make Your Company Memorable

Exhibitions entail various similar businesses that belong to the same industry. In a setting like this, it can be pretty difficult to make an impression on the audience. Graphics serve as a fantastic tool to amp up your stand display and show your creativity. Tasteful graphic designs will help your business stand out. Moreover, this artistic communication medium also helps generate new leads by grasping the audience’s attention even from a distance. All in all, graphics help deliver a highly memorable experience to your customers, ensuring that they remember you even long after they have left the exhibition.

They Tell a Powerful Story

We have a short attention span; hence, it is pivotal than ever for businesses to come up with effective ways of conveying information. If you are looking for a highly impactful and colourful way of delivering a message to your audience – graphics are the way to go!

There is something about aesthetically pleasing images and graphics that just leave an imprint in peoples’ minds. It might be their colourful nature or interesting design that intrigues people and communicates with them. If there is anything you want your audience to remember for a long, long time, use graphics to bring your brand’s story to life.

They Are Easy to Understand

Huge paragraphs of text plastered across your exhibition stand display deter the audience from reading your display. In an environment as busy as an exhibition, your audience doesn’t have time to read paragraphs of text. Graphics, on the other hand, are an extremely attractive way to get your audience to focus on the information you want to deliver to them.

Through pictorial glimpses and effective designing, you can craft a more interesting message that you would otherwise convey through boring text. Moreover, graphics are also much easier to understand due to their visual elements, while text can be a little difficult to comprehend at times, making your audience miss out on the true meaning of the message.

Conclusion

When designing an exhibition stand display, exhibitors often overlook small elements that can serve as effective means to grasp the audiences’ attention. One of these elements is graphics. Graphics are eye-catching and can effectively broadcast your brand message to the audience.

If you are looking to design amazing graphics for your exhibition stand, contact Display Revolution now!

We are a UK based events company offering the full turnkey event solution including customised exhibition stands, graphic design and print, exhibition furniture hire and much more!

Exhibitions and trade shows are a traditional yet super-effective form of marketing a brand. Even though partaking in exhibitions is something almost all businesses should do, most of them choose not to. Due to the  costs incurred during exhibitions, many companies tend to take the back seat and miss out on a world of opportunities.

Participating in exhibitions has a variety of benefits and opportunities for businesses that are eager to explore them. By adopting an appropriate strategy and approach, your exhibition can be the place where you generate lucrative leads.

How do Businesses Generate Leads at Exhibitions?

Exhibitions and trade shows are based on a certain theme. Businesses from the same industry gather at a single place to show the audience everything they have to offer. These highly-focused events only attract those who are keenly interested in that specific industry and the benefits (products and services) it has to offer. Hence, such events present businesses with the opportunity to come face-to-face with individuals who are not only interested in their offerings but also have the purchasing power to acquire them.

Since so many prospects are gathered in a single place, it is but obvious that businesses can generate a ton of sales leads. But with so many competitors in a single place, how can businesses attract customers to their stand?

Here are a few ways through which you can generate leads at your next exhibition and attract potential customers:

1. Set Goals and Targets

Whether you’re a first-timer or an experienced exhibitor, your exhibition presence shouldn’t be treated as an exploratory opportunity. Every business has certain goals and objectives that provide them guidance throughout their journey. Exhibitions enable you to get a step or two closer to those goals!
Remember the S.M.A.R.T approach when setting goals; for instance, one goal could be to talk to X number of potential clients. By setting a specific goal, you will feel more determined and be able to determine whether it was worth participating in the exhibition. With extensive planning and research, your objectives will be realistic and achievable.

2. Have a Lead Generation Plan

The key to successfully achieving any goals and objectives is to develop an iron-clad plan. Many businesses fail to devote sufficient time and energy towards their exhibition presence. Little do they know, it is one of the best lead generating opportunities out there. They often show up completely unprepared, which leads to an unsuccessful event.
Developing a well-thought-out plan which includes hiring the right staff, creating an attractive and eye-catching stand, designing brochures, leaflets, etc., will help you remain organized and on-track before and during the exhibition. It also ensures that your business will be a smashing success at the trade show!

3. Make Your Booth Stand Out

Leads will only be successfully generated if your prospects and customers visit your exhibition stand. The best way to attract them is through your exhibition stand design. The first thing attendees spot when they enter the exhibition venue is the exhibition stands.
Event halls are often stuffed with a variety of booths with the same goal – grabbing the attention of the attendees. You can attract attendees by making your exhibition stand design stand out from the rest of the crowd. Creating a customized exhibition stand that represents your brand can help in this regard. Moreover, you can consider hiring professionals to help you create a unique and captivating exhibition booth.
Once you’ve managed to attract the attendees with your stand design, you can persuade them to opt for your brand’s unique offerings, hence generating leads.

4. Pay Attention to Product Placement

The overall appearance of your stand is vital for successful participation, but you will only be able to generate leads if the attendees are interested in your brand’s offerings. While a captivating presentation is sufficient to grab someone’s attention, only a valuable offering will convince them to make a purchase.
The placement of your products is pivotal for generating leads. They are supposed to be the focal point of your booth so you should typically place them in the front and the middle of the booth. Your products will give your prospects an idea about what you’re offering and how they can benefit from it.
Another great way to generate sales leads is to offer product demonstrations and samples to those prospects who display more interest.

5. Incorporate Call-To-Action Elements

The design of your exhibition stand and various marketing tactics will assist your brand in generating leads in more ways than one. This is only effective if you closely pay attention to your attendees during the show. A great way to help you generate more leads is including call-to-action (CTA) elements in your exhibition stand design.
You can set up an interactive screen or an electronic touch-pad where attendees can be asked to fill out surveys and their contact information. You can also opt for installing vending machines where instead of money, you can ask your stall visitors for their visiting cards. This way, you can generate more leads.

6. Train Your Sales Team

Even with the best exhibition design and great products, businesses fail to generate leads at exhibitions because of their sloppy sales team. If you want to generate successful leads, you will have to train your sales staff to be more proactive and intuitive. This will ensure that your potential clients turn into long term customers.
Providing your sales staff with extensive training before the event will help you generate a huge amount of sales leads. You will have to teach them how to differentiate between potential leads and window shoppers. This will save a lot of time and resources for your business. You also need to teach them how to start engaging conversations with potential customers so that they stay at the stand for a longer period of time.

You can start generating sales leads by creating an innovative and attractive customized exhibition stand. If you’re looking for a great designing team to create a gorgeous stand for you, visit Display Revolution. We have a variety of exhibition stands that you can choose from according to your business needs.

Searching for ways to market your brand? There’s a traditional yet uber-effective way to do so – exhibitions. The exhibition industry might be complex, but once you set your foot in, you won’t be able to go back!

Exhibition booths are the first thing your attendees notice when they set foot at the venue. Therefore, a substantial aspect of preparing for an exhibition is paying attention to your exhibition stand design.
Ensuring that your exhibition stand stands out from the rest of the crowd is perhaps the best way to attract show attendees towards your brand.

Even though designing an exhibition stand demands considerable effort, there are basic templates that serve as a canvas for designers to display their creativity.

Here are a few types of exhibition stand designs that are commonly used in the exhibition industry by businesses.

1. Modular Exhibition Stands

Made of aluminium, they are basic exhibition stands that you can customize according to your style and preference. You can spice them up by incorporating a variety of creative elements such as fabric, foamex and even printed graphics.
You can modify these simple stands by adding your favourite elements that suit your business needs. Exhibition graphics can easily be transformed and applied to your booth framework. The modular design means that the stand can be broken down into smaller components. These components can be packed into compact bundles and transported easily, making these stands super-convenient and manageable.

2. Customized Exhibition Stands

If you’re looking for a highly personalized exhibition stand for your business, you can get a stand customized. Custom-made exhibition stands can either be designed for a one-off event or for multiple events. There are many stand designers that offer you the luxury to rent or buy customized exhibition stands.
A customized stand is tailored meticulously to suit the exhibition needs and requirements of your business. From choosing the design to adding additional elements including graphics, lighting, technology, etc., everything is up to you.
They are designed for maximum impact and are the best way to represent your brand to the audience. Customized exhibition stands are based on a particular theme and usually incorporate elements and colours that provide a picture of your business. However, it can be pretty tricky to make any modifications to these stands to participate in future events.

3. Pop-Up Exhibition Stands

Pop-up exhibition stands are generally popular for small businesses participating in pop-up shows or events. These stands are super-compact and are tailored mainly for small exhibition spaces. They are extremely convenient as they can be transported and set up by the exhibiting staff with minimal effort.
To expand the overall exhibition stand framework, you can instantly incorporate magnetic exhibition graphics. Pop-up exhibition stands are generally meant to be used within shell-scheme spaces, making them considerably budget-friendly.
Pop-up exhibition stands are also known for their durability. Despite being dismantled and re-mounted multiple times, the surface of these stands is completely scratch-resistant. Moreover, storing pop-up stands is a piece of cake. You can dismantle them and store them in a car trunk, cupboard or closet. This reduces storage costs significantly.

4. Row Exhibition Stands

Row exhibition stands are one of the most popular exhibition stands within the exhibition industry. These stands are generally adjoined on three sides with neighbouring stands. The front portion of the stand, known as the wall stand, faces the hall, allowing you to interact with your customers and prospects.
Row exhibition stands are opened to all sorts of furnishing and accessories including roll-up banners. You can incorporate a loose wall, floor coverings and even seats. These exhibition stands have proven to be uber-economical while providing a highly efficient solution, especially if you don’t regularly participate in trade shows and exhibitions.
The biggest drawback of opting for row exhibition stands is that it gets pretty difficult to attract the attention of the customers. Set in a row, all the stands appear the same. Therefore, you’ll have to put in more effort to stand out from the crowd.

5. Banner Stands

If you’re searching for movable displays, then banner stands should be your go-to option! These are a definite way to turn heads, making them a fantastic, eye-catching option for you. As the name suggests, banner stands are designed in a way that they are able to hold banners in an erect position. They also ensure that your banners don’t fall over with any minute pushes.
Banner stands are great for outdoor exhibitions as they hold your banners in place, regardless of the wind pressure. You can decorate these stands by designing some super-cool motor or roll-up banners and incorporating a ton of graphics and images. Moreover, their design makes them very practical and convenient to move around.

6. Island Stands

Island stands are perhaps, the best stands when it comes to audience engagement, but they are extremely expensive to design. However, with the most eye-catching appearance and design, the cost of these stands is completely justified.
Open on all four sides, Islands stands don’t have a single wall. This offers a spectacular opportunity for businesses to interact and engage with their customers from all four sides! By dividing and assigning a portion of the stand to your sales staff, this exhibition stand can generate extensive sales leads for your business.
Islands stands are very attractive and offer high-visibility to your business, especially if you incorporate banners and billboards. However, these stands typically require an ample amount of space.

Conclusion

Your exhibition stand plays a pivotal role in creating a successful exhibition experience. Impressive and well-designed exhibition stands can take your business a long way. With the variety of exhibition stand design options available, you can choose one that suits your business needs the best.

If you’re looking to rent or buy customized exhibition stands for a great exhibition, you can visit our website.

Attending trade shows can help marketers gain exposure that’ll lead to increased brand awareness. Your competitors may have flashy booths or visual aid to entice the attendees, but you can still compete with them.

Wondering how?

Well, it only takes the right pop up displays to bring prospective clients running to your booth. You need to think strategically so that you can gain maximum ROI. Pop up promotional counters help to create a strong impression on your customers. Adding pop up displays to the booth makes you look grand and more invested in the whole process. It also makes you look more professional and instantly highlights your booth for attendees. There are several benefits of using pop up displays that’ll make your exhibit worth remembering for the attendees. So let’s see how pop up displays can make your customized exhibition stands look more exciting!

·       Portable

When it comes to choosing promotional resources, it’s important to gauge their capabilities. Before you can use pop up displays to reel in prospective customers, you need to get it to the venue first. Traditional marketing displays were very difficult to carry. Pop up displays, on the other hand, are extremely portable and easy to carry. They are also very easy to store and the flexible materials used for the body ensure long-lasting quality.

·       Reusable

It’s understood that you’d want to use your pop up displays every chance you get. Be it at trade shows or exhibitions, you’d prefer to use these resources for maximum value. If you have a tight budget, you’re unlikely to go for single-use tools. Be it pop up promotional counters or displays, you can tweak them to reflect the theme of each event. You can use them again and again while adjusting them to match the event settings. The best part is that if you opt for high-quality tools, to begin with, you may be able to use them for years. This factor is enough to entice people to invest in pop up displays.

·       Versatile

Pop up displays are versatile and can be customized to a T. This benefit is enough to convince you of their importance for your customized exhibition stands. You can customize them to your liking, so they fulfill the needs of your business. The various sizes and styles available offer solutions to serve your specific purpose. You can opt for free-standing pop up displays or go for tabletop pop up displays, whatever suits your trade show needs.

You can even add other resources to complement the pop up displays. Media walls and backlit panels are some technologically advanced promotional resources that can enhance your pop up displays. These features intrigue the attendees, ensuring heavy traffic at your booth the whole time.

·       Require Little Space

At an exhibition stand, you have very limited space. The more space you need, the more money you will have to spend. To maximise space, you will have to make sure that your promotional mediums don’t take up most of the area. This is where pop up displays come in. They are narrow and high and don’t require too much space.

A standard exhibition stand measures 10×10 feet. If you have opted for such a stand, you can just prop up some pop up displays around the booth and make full use of the space. Or, you can put up pop up banners over your booth when you run out of floor space.  This way, your banners will be visible to your audience from afar as well.

It’s important to note that the placement of the pop up display adds a unique element to your customised exhibition stands. So always make sure that your display is placed in such a way that it is visible and clear from even a distance.

·       Cost-Effective

The cost of pop up displays varies, but they don’t cost much average. Once again, your expenses will depend on your budget. It’s not difficult to find something that fits your budget, even if it’s small. It may take time to find the right resources, but rest assured that you eventually will. Pop up displays can make your trade show space pop without putting a dent in your wallet, and that’s an accomplishment on its own.

·       Easy to Assemble

Pop up signs are easy to assemble and the simple process means that you can set up your pop up promotional counters within minutes. They come with standard frames and all you need to do is attach the included parts. Depending on the size of the display, you can even do the job on your own, without anyone’s help. With pop up advertising displays, you stand to save not only your time but also money. So it’s fair to say that this advertising tool can help you ace your trade show game.

Conclusion

This list of benefits should be enough to convince you of the importance of pop up displays. Be it about promoting your business or raising awareness for a cause, pop up displays are a great way to convey your message. You can use them at trade shows, events, and exhibitions as setting them up requires minimum effort. They offer promotional opportunities, even to people who are working on a low budget and their charm and convenience will eventually lead you to success and make you shine.

With pop up promotional counters and displays, you can make sure your customised exhibition stands are under the spotlight throughout the trade show. As for marketers who want to buy or rent exhibition stands, they can visit the Display Revolution for some great options. The team of experts can help make your trade show successful. Just browse through the ‘Display Easy’ rental packages and get your business a cost-effective marketing solution!

Exhibitions and trade shows are a great way for businesses to connect with their potential employees directly and market their business or brand to them. Even though exhibitions are old-school, they still serve as an effective marketing source for companies and organizations.

When participating in an event, you obviously want your business to succeed and outdo other businesses. The key to doing that is to convert as many prospects into customers as possible. To achieve this, the first step is to attract prospective clients to your exhibition stand. An effective way to do just that is an outstanding exhibition stand design.

Here are a few do’s and don’ts that you should follow when designing your exhibition stand to get maximum visibility in front of your target audience.

Create an Attractive Stand

There are a variety of different elements that help create an attractive and inviting stand. As an exhibitor, it’s important to understand the importance of creating an aesthetically appealing exhibition stand. You will have to consider the different elements that make up your stand and work towards making them attractive. Most importantly, you’ll have to ensure that your exhibition stand represents the image of your brand or business. You can select any stand design that you want depending upon the space allotted to you.

Also, ensure that your custom-made exhibition stand design stands out from the crowd. Make sure to add bright and eye-catching colors to your stand (preferably those used in your brand logo) to attract more prospects. You can also try to heighten your exhibition stand. If not entirely, then try heightening a few walls that you can use to clearly display your business logo.

Use Appropriate Lighting

Lighting is a very common aspect of your exhibition stand that exhibitors especially first-timers tend to skip out on. However, your stand’s lighting is an extremely important element especially if you’re showcasing new products or items. Illuminating the appropriate elements of your exhibition stand such as certain products you want to showcase, can truly have a major impact on the goals you’re trying to achieve through the exhibition. Lighting also helps your exhibition stand standout from the rest of the crowd.

Create a Seating Area for Your Audience

This may not be something that businesses do very commonly at exhibitions. However, it is a great way to interact with your audience. Visitors walk around a lot at exhibitions and end up getting exhausted. By creating a separate space for them to sit and relax, you can build an effective relationship with them. You can also offer them a few refreshments so that they spend more time at your stand. This will also make other visitors curious and make them want to visit your exhibition stand. Also, you can use this time effectively to talk to them and communicate your business’ ideology with them.

Plan Activities at Your Stand

Don’t shy away when it comes to planning activities at your stand. The key to make your exhibition stand unique from the rest of the crowd is to create a different vibe for your audience. This cannot be achieved if you stick to boring presentations. So, you should focus on planning fun activities that keep your audiences captivated and engrossed at your stand. This will also ensure that they remember you even after they leave the event.

Don’t Overdo the Exhibition Stand Design

Some exhibitors tend to overdo the design of their exhibition stand. You don’t need to throw in a bunch of elements together in order to make your stand work. You will have to think and see which elements go best together such as the lighting, color scheme, layout, etc. Less truly is more when it comes to designing exhibition stands so make sure you keep that in mind when designing your stand.

Don’t Think of Your Exhibition Display as a Brochure

While it may be super-important to deliver as much information as possible about your brand and products to your potential audience, it is also important to know that your exhibition stand is not a brochure.

So, make sure to account for your audience’s limited attention span and keep your text short and informative. Also, remember to proofread all your text before printing it as a simple proofing error has the power to make you appear unprofessional. It can put your visitors off and cause them to move forward.

Don’t Use Low-quality Images

Find innovative ways to deliver your information to the audience such as colorful high-quality images and graphics. They are an effective marketing tool to grab your audience’s attention. Additionally, they are an easy and creative means to ensure that your audience comprehends your message clearly. However, you need to make sure to use high-quality and aesthetic images. Using low-quality images can ruin the entire vibe of your exhibition stand and push your audience away rather than attracting more people.

Conclusion

Listed above are some do’s and don’ts of designing exhibition stands that will surely help you as an exhibitor. Follow these simple yet super-effective tips to create a successful exhibition stand. An attractive stand will grab the attention of the onlookers and entice them to visit your stand. You can use this opportunity to build a connection and reputation with them. Once your prospective clients are at your stand, it will be up to you and your team to communicate and turn them into solid customers.

If you’re searching for amazing custom-made exhibition stands with unique designs then turn to none other than Display Revolution. We’ve been helping businesses create great exhibition stands for many years by understanding all the elements that can make your exhibition stand the best one at an exhibition. You can expect to get maximum traffic at your exhibition stand if you opt for our innovative designs.