As easy as it may seem on the surface, participating in an exhibition and planning an exhibition stand can be pretty challenging. Participating in an exhibition entails an extensive number of elements and disciplines that have to be brought together for a successful event. From designing the stand to staffing it, and most importantly, marketing it – a lot of factors have to be taken into consideration.

With so many considerations on your plate, it’s highly likely that you might miss out on something integral. Hence, you need to be carefully and methodically prepared to participate in an exhibition.

So, here is an exhibition stand checklist to ensure that your event goes smoothly and turns out to be uber-successful.

Type of Exhibition Stand

The first task that you need to tick off your checklist is deciding on the type of exhibition stand that you want. The type of exhibition stand is determined by the nature of the event that you’re participating in.

You can use a shell scheme stand – a typical exhibition stand that is allotted to you when you book your space at the venue. You can also opt for a fully customized exhibition stand that will perfectly reflect the essence of your brand.

Stand Size and Location

Once you’ve decided on the type of exhibition stand that you want, you will have to decide on the size of the stand. This will mainly be determined by the space that is allotted to you by the event organizers. The size of the stand shouldn’t be smaller than or exceed the space given to you otherwise there can be many issues.

While deciding on the exhibition space, you should also take a look at the location of the space at the venue. If the space you’re being allotted is at the very back behind other stands, it can get difficult to gain visibility in front of your target audience. Also, if your allotted exhibition stand space is right in the front, make sure you utilize that spotlight as effectively as possible.

Exhibition Stand Lighting

While this may not seem like an important aspect when it comes to exhibition stands, it is extremely crucial. The lighting of your stand can make or break how your audience perceives your brand or business. A stand with good lighting will help grab your audience’s attention and bring them towards your products.

However, if you don’t pay much attention to this or even forget to add proper lighting to your exhibition stand, your entire effort for the event will go to waste. So, make sure that you try different types of lighting such as spotlights, LEDs, or even neon lighting to grab as much audience attention as possible.

Exhibition Stand Utilities

Apart from the obvious exhibition stand design factors, there are certain other aspects of the stand that also have to be taken into consideration. There are certain utilities that must be available at the stand for it to function effectively otherwise your participation in the event can be a big miss! Since you and your personnel will be at the stand all day, you will need to keep water (maybe even for your visitors). This can also be a good way to initiate a conversation with your potential target market.

Secondly, you will need electricity at your stand. There’s no doubt that indoor exhibitions have electricity but you yourself will have to make sure that no mishaps occur during the event. When it comes to outdoor exhibition events, the electricity aspect may be trickier. However, just make sure to coordinate with the event organizers in case of any mishaps.

Internet

Another super-important facility you should have at your exhibition stand is the internet. You will need the internet for playing promotional videos or putting live updates on your social media.  Additionally, you can urge your visitors to use your internet and follow your brand on their social media.

USB Sticks, Adaptors, Chargers, and Cables

These are a few super important and obvious facilitators that we forget to take along with us everywhere we go – even when we’re off for a vacation! So, make sure to add these to your exhibition stand checklist so that you don’t forget them.

You’ll require a USB for presentations or videos that you intend to play. Also, you’ll require chargers and adaptors for phones and laptops so that your laptop doesn’t switch off between presentations.

Furniture and Cutlery

These are a few obvious things you’ll require at your stand but they can just as easily be forgotten. You will have to arrange for some furniture for your stand such as chairs or a sofa. You can even place beans bags where your audience can come and relax when they’re tired.

This could be a great way for you to keep your target audience at your stand for longer and also strike up conversations with them regarding your brand or products. You can also place a carpet or floor covering if you feel like it supports your overall stand theme.

Don’t forget the catering for your exhibition stand. You don’t necessarily have to arrange for an entire three-course meal – a few tantalizing refreshments will do the trick. For water and the food, you will also need cutlery such as cups and plates. So, you can either bring it yourself or ask a caterer to arrange all of these items for you. Also, don’t forget to place a waste bin at your stand location to keep the area clean.

Conclusion

Even though the requirements and factors differ from one exhibition to another, the above checklist offers a solid framework that you can use to identify and accomplish some of the most integral activities at your event. Make sure to tick off every task that you’ve accomplished and try to keep on track.

If you want to guarantee that you don’t miss out on any details involving your exhibition stand then you should get it customized from Display Revolution. Not only can you buy your favorite customized exhibition stand from us but you can also rent it!

Participating in an exhibition might be difficult, but it can open doors of opportunities for your business. It helps you showcase your business and gives you a chance to interact with potential customers. Hence, you have to make the most of this opportunity and do everything in your power to stand out from your competitors.

If you’re participating in an exhibition, here are a few secrets and tips to make your exhibition stand standout from the rest of the crowd.

Plan Early

The main secret behind having a great exhibition stand is planning. It’s important to initiate your trade show planning at least a few months before the event. Start by organizing all the important tasks and look around for exhibition stands as they can determine the success of your marketing strategy. You don’t want to decide the design of your exhibition stand at the last minute.

Starting your planning closer to the event day will make things more difficult for you. Because of lack of time, you may end up making more rushed decisions and compromising on important components.

So, ensure that you give yourself enough time to create a design that suits your business. Even if your exhibition stand designer is cooperative, certain design changes require a certain amount of time, which you won’t have if you start planning at the last minute.

Follow Exhibition Guidelines

All exhibitions and trade shows have a set of rules and regulations. Make sure that you follow the rules set by the exhibition organizers before you start designing your display.

For instance, event organizers usually allow a certain exhibition stand size for the event. If your stand is bigger or smaller than the set size, you may face some issues. A bad trade show booth may even be relocated by the event managers.

Apart from the mentioned set of rules, there are some implied rules that you have to follow. Exhibitions have a lot of businesses competing side-by-side with one another. Don’t forget that it’s your responsibility to respect the exhibition stand of your fellow competitors too.

Choose a Good Exhibition Stand Design

An unappealing booth won’t experience the same footfall as an attractive one. Visitors are more likely to visit an exhibition stand that is visually appealing and well-lit rather than one that appears to be dull and boring.

If you’re opting for a shell scheme stand or pop-up display, then be sure to choose a stand that aligns with your company’s vision and goals. Also, when picking a stand for your trade show, consider its adaptability so that you can use the same stand in different trade shows.

The key to achieving success with this component is to discuss your concerns with your exhibition stand designer and be sure to tap into their experience and knowledge.

Use Graphics and Signage

Exhibition stands can be customized from scratch. So, when you are designing one, make sure you go all out.  The best way to enhance the overall design of your exhibition stand is to incorporate a lot of graphics and signage.

Make sure to incorporate your brand logo along with other images and colors to make your stand more appealing to your audience. When you are installing your signage, ensure that it is visible from afar.  This will increase the footfall to your booth.

Keep Your Company Message Clear

Your exhibition stand is a tool used to communicate with your target audience. Your main aim at a tradeshow is to send out a message to your audience. When planning your exhibition stand design, ensure that you concentrate on the kind of message you want to send out to the attendees.

This is specifically important if you’re planning to launch new products in the market. Make sure that you know what you are trying to communicate to the audience— an unclear message will push people away.

Incorporate Technology

Technology is your new best friend. Try to use it wherever possible so that your exhibition booth stands out from the rest of your competitors. Add a little spunk to your traditional exhibition stand design by making use of updated technology.

You can use interactive screen displays, ipads and even LED screens to not only attract your audience but to keep them engaged. Interactive technology also includes Augmented Reality (AR) and Virtual Reality (VR). These super-trendy and interactive technology options will attract people to your stand like moths to a flame.

Provide Giveaways

Everyone loves freebies and giveaways. Don’t deprive your audience or your business from this great marketing opportunity. Just ensure that the items that you choose to give are relevant to your target audience and market your brand.

You can also use these gifts to initiate or strike a conversation with your potential customers. You can also use giveaways to encourage attendees to leave behind their information that you can then use for marketing purposes.

Whenever you are giving giveaways, make sure that you brand your gift items before presenting them to your stand visitors. This will surely make them remember your brand long after the event is over.

Remain Organized

As mentioned above, try staying organized throughout the planning and execution of your exhibition stand. During the planning phase, ensure that you create to-do lists so that you don’t miss out on anything important.

Even during the exhibition, pay attention to the tidiness and cleanliness of your exhibition stand. Make sure to keep it uncluttered throughout the event so that your customers feel comfortable when they visit your stand. Tidiness will not only help you remain organized but it will also help you make a great first impression.

Conclusion

Are you looking for exhibition stands and displays? Then contact Display Revolution. We have many exhibition stand designs that you can choose from. From shell scheme stands to custom-made stands, we have it all!

A study that surveyed exhibitors proved that an eye-catching exhibition stand is the best way to attract attendees. Over 48% of the visitors agreed that the exhibition stand and smart design is what prompted them to visit it. Small businesses need to take note of this because when they have to compete against market leaders, every little thing counts.

So, how can you set up your exhibition stand efficiently? How can you entice people to visit your stand?

Well, finding the right method can be a challenge for many exhibitors since there are a lot of steps involved. Depending on your target audience and the product, you also need to keep an eye on the exhibition stands of your competitors.

If you crave a smooth experience and want people to notice your booth, we have a few tips that’ll help you out. Once you master these ways to set up your exhibition stand efficiently, you’ll be able to attract your target audience and eventually increase your brand awareness.

So let’s get started!

·       The Size

Before you start decorating, you need to keep the size of your exhibition stand in mind. You may have a standard size stand that measures 10 x 10, or you may have opted for customized exhibition stands. The size of the stand can vary depending on the trade show. If you are attending a show that industry leaders are also attending, you may want to go big too. For all the other trade shows, a standard size would suffice. You can buy or rent exhibition stands for prominence or extra display space. It all depends on what you like, your budget and what setting you’re in. It’s better to research a bit about the trade show before you choose a size.

·       Less Is More

A cramped exhibition stand surely stands out at the event, but for all the wrong reasons. Remember that less is more when it comes to customized exhibition stands. Keep the décor to a minimum, as it helps to limit your expense and setup time. Attractive furniture and décor highlights your booth and boosts its aesthetic value. Choose furniture that’s eye-catching and serves the purpose. Opt for items that can jazz up the space without making it look crowded. This becomes essential if the booth is small.

·       Information Collection Table

If you’re doing everything right, your exhibition stand can quickly attract many people. It’ll help you out a lot if you have a separate area for data collection. This space can also serve as a small meeting area, where you can sit, relax and provide information to the attendees. This comfortable seating area should be kept in a corner so that it doesn’t block off the display area.

This information desk is where you can easily provide information to all interested parties. Compiling data also becomes easy when you have a separate desk. Here, too, you need to remember the golden rule of ‘Less is more’. The information desk should have your mobile device, a business card holder, a notepad and a pen and comfortable seats. You can also include any pamphlets or leaflets that you want to pass out to attendees for more information about your business.

·       Trade Show Banners

You can’t wait for attendees to pass by your booth to know you’re attending too. You need to announce your presence so that attendees can see you the moment they enter the venue. And trade show banners are the resource that’ll help you achieve this goal. You can make your exhibition stand more prominent by rigging up some trade show banners on the top. With your brand name displayed at a height, it’ll be easier for people to locate you. Build a unique banner that speaks volumes about your brand and ignites people’s interest.

·       Use Visual Aid

With 43% of exhibitors spending £500 – £2000 annually on trade show displays, you need to make sure you can keep up with your competitor. The best way to do that is to invest money in visual aid for your customized exhibition stands.

Media walls or backlit displays are a great way to lure in customers. This is one of the best ways to set up your exhibition stand efficiently as you make use of technology. You can enthrall attendees with the right digital resource and be the highlight of their time at the event.

·       Align Business Logo with Exhibition Stand Colours

The exhibition stand must have the colours of your business logo. Even the fonts used in the logo can be incorporated in other text bodies. This will ensure the whole décor has consistency and nothing looks awkward. This will also ensure that attendees have no problem in recognising your brand and the exhibition stand from afar. Make sure you get the help of an advertising company or your in-house experts to reproduce the shades and font of your business logo.

Conclusion

These are just some ways to set up your exhibition stand efficiently and compete against even the biggest brands in the market. As long as you follow them, you’ll be able to leave a lasting impression at exhibitions and renew people’s interest in your brand. These tips will not only help you generate leads, but they’ll also establish your business as a professional and customer-oriented brand in your customers’ eyes. So make sure you follow these for your next big trade show!

But before you can use these tips, you need to get an exhibition stand. You can buy or rent exhibition stands from Display Revolution, who have customized exhibition stands to make your tradeshow successful. Just browse through the ‘Display Easy’ rental packages to get your business a cost-effective marketing solution or call at 0121 554 2748 for more information.

The exhibition industry is continuously evolving, so there’s a constant need to introduce more innovative exhibition stand ideas and designs. The key to having an attractive stand isn’t just about adding as many elements as possible— it is also about adding relevant elements that can make your exhibition stand unique. Moreover, it’s important to not follow the herd and flush out cheap exhibition stand ideas that will only waste your time as well as your budget.

Even experienced exhibitors try to beat the competition by searching for more appealing and innovative ideas for exhibition stands to make a lasting impression. So, whether you’re a first-time exhibitor or a veteran, it’s important to learn how to attract the exhibition attendees to your stand with a compelling design. After all, the audience attending the tradeshow is looking to be stunned and amazed by innovation.

Wondering how to boost your exhibition stand design? To get you started, here are a few exhibition stand design ideas that will make your exhibition space more unique and attractive.

Use Augmented Reality (AR) and Virtual Reality (VR)

If you’re planning on setting up an exhibition stand, remember that technology is your best friend. Augmented Reality (AR) and Virtual Reality (VR) are two types of technology that you can use. These two are truly transforming the events of the world. Let’s bear in mind that virtual tradeshows or exhibitions aren’t going to replace the world’s real-life events anytime soon.

However, Virtual Reality and Augmented Reality are offering brands and companies an ingenious way of engaging with its potential customers. Even though it might be a little expensive to integrate VR and AR in the stand design, it will eventually give your business a huge return. They help capture and showcase your company’s products in action. They work better for some companies as compared to others such as automobile and transportation companies. In such instances, AR and VR can help in showcasing and demonstrating the efficiency of a vehicle without actually bringing it to your exhibition booth.

Technology will boost your exhibition stand design and also ensure a very memorable experience for your attendees. With AR and VR, you can expect the traffic at your exhibition booth to increase significantly.

Include Graphics and Images

While these might seem like minor elements, they’re very important for your exhibition stand design. They need to be very carefully incorporated into your exhibition design. Remember the old saying ‘a picture is worth a thousand words?’ Well, it is still relevant today.

Nowadays, people have an extremely short attention span. Minimize the use of text on your exhibition stand—only use it for necessary information. Images and graphics tend to very eye-catching and compelling in comparison to any text that you might add to your exhibition stand. Images and graphics serve as a quick and highly-effective medium when it comes to communicating a complex and complicated message.

Be it text, graphics or images, placement matters greatly. Be careful of where you place images and make sure that they’re relevant. Also, check the size of the images to ensure that they’re big enough so that they are visible even from a distance and aren’t concealed. Life-sized images are particularly powerful at grasping audience attention and creating a strong impression. Also, ensure that you use images with bright colors as they are more compelling. You can use floor graphics or wall-hanging graphics for your exhibition design.

Add Lighting

Another element that many people overlook is the lighting. The lighting of your exhibition stand plays an extremely crucial role in its look and feel. The lighting of your exhibition stand enhances its aesthetic appeal and if incorporated effectively, it can help create a wonderful experience. The lighting you choose should depend on what you are showcasing. For instance, a company displaying new tech should incorporate recessed lighting in their stand to create a contemporary feel that coincides with the innovative and modern product.

As an exhibitor, you shouldn’t rely on the lighting that is offered by the venue. You should rather consider additional lighting that goes well with your exhibition stand. Spot lights and colored lights are rather impressive options to highlight and make some areas of your exhibition stand prominent. This especially applies when you want to showcase a new product.

A bonus tip may be to attract your audience to your exhibition stand subconsciously through angled light boxes.

Create a Meeting or Resting Area for Attendees

The layout of your exhibition stand requires a lot of planning and preparation. You want your exhibition booth to be a place where conversations take place. It’s preferable that you opt for a large area so that there’s enough space for multiple activities.

You should design a separate seating space for your customers. This way, you can conduct business meet-ups and let your attendees relax. By offering them space at your exhibition stand, you can have lengthy conversations with them, thus increasing their engagement with your brand. Plus, adding a meeting area for them is a great way of making them stay at your stand longer, which increases the chances of brand recall.

It’s up to you as an exhibitor to opt for a formal seating space or a casual lounge setting— go with whatever suits your brand image.

Conclusion

Use these tips in your exhibition stand design very creatively. Don’t forget to add your brand’s touch because that will help you stand out. The main objective of having an innovative and creative exhibition stand is to establish a great first impression that calls upon new prospects and helps generate sales for the business. Therefore, irrespective of the size of your stand, you should design it creatively.

You can buy or rent exhibition stands from Display Revolution. They sell and rent customized exhibition stands and can help make your tradeshow successful.

A business exhibition or trade show offers an amazing marketing platform for organizations. Businesses can benefit from showcasing their brand at a trade show to gain more exposure and to build their network. Participating in trade shows can also keep you up-to-date with industry trends. There are many trade shows out there that can be great for your business, but you’ll have to selectively participate in them.

Whether you’re a first-time exhibitor or an expert, the success of your participation in a trade show relies on your level of preparation. Even if you’re aware of your audience, strategy and even your message, you need to take care of certain tasks and activities before you participate in a trade show.

Look for the Best Trade Shows

While there are a variety of trade show options in which you can participate, you obviously have to make a choice. Since you’re investing a significant amount of resources in this initiative, you expect a good ROI. Don’t trust what you come across on trade show websites as they’re highly unreliable. The best way to find a great trade show to participate in is by talking to other business owners. Well, we hope your networking is good enough that it allows you to consult other businesses. You can get feedback from other business people about other trade shows you can participate in.

Discuss With the Floor Manager

If you are participating in a tradeshow for the first time, you may be lucky enough to come across several discounts if you talk to the event manager. So when you visit shows, ask them if they have discounts or special offers for those participating for the first time. You can also ask about other exhibitions and other exhibitors. The manager will definitely have all the information you need. Being a company that deals with hair accessories, you wouldn’t want to be placed in an area with other similar traders.

The placement of your trade booth is not the only thing that matters— your environment and surroundings are equally important. You can mix and match with complementary brands and products. For instance, if you are a clothing brand, you can match with an accessory brand and if you are a brand that sells bread, you can collaborate with a butter or jam brand. For better visibility, more footfall and more viewers, you should opt for a corner booth.

The Layout of the Booth

Your booth is like your house and just like any other house, you have to decorate and prep it. Also, you won’t be able to sell the house if you don’t show it off. So, make your booth attractive enough so that people want to come and visit! Your booth needs to be designed with great care. It should be welcoming and shouldn’t be cluttered.

You can offer discounts, pricing strategies like early bird pricing, etc., to attract more people. Put up lights, decorate your booth and make it appealing so that more people are attracted to it and want to visit. Inside your tradeshow booth, use hard walls and display all your collaterals and pictures on it.  If people are comfortable, they might just spend more money and more time! A customized exhibition stand will help reflect the true essence of your brand.

Collect Contact Information
Please make and maintain a log of current customers and potential customers. You need to keep it to study your demographics, reach out to people when needed and remain in touch with your target population. Ensure that you’re prepared for this before the commencement of the trade show.

Have a Strong and Clear CTA (Call to Action)

This depends on what you do. Are you part of the service industry? Are you selling something? Or are you just trying to raise awareness? Your call to action is based on your aim and what you are planning to achieve out of the whole thing. If you want to increase sales, your call to action will be very different from if you are aim is to generate awareness. Shape your call to action accordingly but just make sure that the message you want to disseminate is clear and easy to understand for your target audience. There should be no miscommunication or misunderstanding.

Be Generous With Giveaways

Free things make everyone happy! Regardless of age, strata and location, everyone gets excited about free goodies. This is a great way to get people excited and keep them engrossed. You can distribute giveaways for increased footfall, for customer engagement, for brand loyalty or for image building. The giveaways don’t have to be something big; it can be something as simple as some sweets or peppermints for those who visit your stall. You can also do lucky draws, etc.

Trade shows are complicated – missing out on a task or forgetting a deadline can literally put your entire trade booth’s success in jeopardy. Many businesses rely on professional exhibit design companies such as Display Revolution to ensure that all things are being handled well. Since they’re professional, they’re well-aware of all the tasks that need to be accomplished or the issues that may arise.

On the other hand, you can also plan your trade booth yourself. The key is to remain focused on your main objectives while managing all the elements associated with it. The above checklist will help ensure you complete all major tasks.