Increasing globalization and enhancing markets have transformed the entire business world. Trade show and exhibitions are a spectacular way of marketing your business. They bring like-minded people together who share information and help create long-lasting relationships. However, they require significant time and money. When investing a considerable amount of money, you certainly want to ensure your exhibition stand fills its purpose effectively. Your exhibition stand should give you the best possible return on your investments.
If you want to make a great impression on your audience, you’ll need an attractive exhibition stand. Your exhibition stand should be enticing enough to create a long-lasting impression on your audience.

If your exhibition stand isn’t working very well, there may be a few issues with it.

Here are some reasons why your exhibition stand is probably not working.

1) Lack of Goal-Setting

The key to creating a successful exhibition stand is setting a few goals and objectives. Before you participate in an exhibition, you need to decide the reason you’re exhibiting and what you aim to achieve from it. Just because your competitors are participating in an exhibition is not a good enough reason for you to also take part in it. Make sure the exhibition goals are aligned with your business’ overall strategic goals.

2) Lack of Proper Space

It doesn’t matter how great-looking your exhibition stand is, if it’s placed somewhere at the back, the audience won’t even notice it. Ensuring that you secure a great place at an exhibition is extremely necessary. You should analyze the place at the exhibition venue where you can get the most traffic flow.

You also have to analyse any factors of the venue that might affect the performance of your exhibition stand on the day of the event. If it’s too late and you end up getting stuck with an exhibition stand in a bad place, you’ll have to come up with innovative features that will enhance your presence at the event.

 

3) Getting the Wrong Type of Stand

It’s been established that your exhibition stand should be appealing to the audience. You’ll have to choose the perfect stand for your event; if you don’t, your potential prospects might just walk past it. Your stand should not only be attractive but also informative— but in a subtle way. Too much information or too many words will just make the audience lose interest in your exhibition stand.
Your exhibition stand should reflect your brand image, which is why you should get the stand customized. There are tiny elements of the exhibition stand that should be paid attention to, in order to create an entire experience for your customers. If you want to make a significant impact and place your exhibition stand in the limelight then, you will have to ensure that your stand has the ‘wow’ factor coupled with a touch of your brand. This means that the stand should be designed around your business’s products and services. While many businesses might miss out on these small elements, it’s best to delegate this task to professionals like Display Revolution. They ensure that your stand not only works but is also a banging success.

 

4) Investing in the Wrong Things

Many businesses invest in the wrong aspects of the stand. It’s important to maintain relevancy when adding extra features to your exhibition stand. If they don’t align with the original goals that you’ve set, then it’s just a waste of resources. Incorporating technology and other exciting features into your exhibition stand might just provide the return on investment that you so badly need.
Luckily, there are multitudes of options of tech and innovative ideas that will help in achieving your long-term goals. Instead of handing out bundles of giveaways to your audience, it will be more helpful for you to plan a bunch of activities for them. Let’s face it, in the former case, your audience will just stop by to grab freebies, whereas, in the latter, they will spend more time at your stand and might just learn something interesting about your business.

5) Disappointing Visitor Experience

While the layout and design of your stand are meant to attract potential customers and business partners, the visitor experience will make them stay. Your audience won’t pay attention to the text written in the brochures or placed on the banners. However, they will be interested and stay longer at your exhibition stand if you engage them in interesting conversations or fun activities.
Arrange for interactive technology, good lighting, and great sales staff. All these factors contribute to the entire customer experience. A ‘wow’ experience will ensure that your brand is not forgotten by the visitors after they leave your stand. A customized exhibition stand will help tailor the customer experience.

6) Participating In the Wrong Exhibition

Imagine that you’ve worked on and executed a brilliant stand with the perfect spot at the event and a spectacular customer experience – yet you have a limited footfall. While you might think you need to be very clumsy for something like this to happen, it’s actually possible. If you’ve only signed up for an exhibition because your competitors attend it, then well, you’re setting yourself up for failure. Choose an exhibition to participate in very smartly, ensuring that it aligns with your overall goals and strategic objectives.

The Bottom Line

While it’s important to have an aesthetically appealing exhibition stand, there are other factors that also play a role in the success of your participation. You’ll notice that your exhibition stand isn’t working by keeping a check on its footfall; the number of people who are visiting your stand. If you see that the audience notices your stand and walks past it, it means that your exhibition stand is not appealing enough or you aren’t offering them what they want. The bottom line is that if you notice these events transpiring, it means your exhibition stand isn’t working very well. Talk to the experts at Display Revolution, they will talk through your event objectives and design a stand on brand to ensure your exhibition us a huge success.

 

 

In contrast to other advertising exercises, displays, exhibitions and trade shows provide a massive stage for brands to display their services, products and their benefits and convey their key message. Exhibiting at trade shows offers huge advantages to your business. Participating in exhibitions can enable you to meet with clients and customers who are effectively searching for an arrangement or a deal, which will bring you two together. Here’s how participating in an exhibition can be beneficial for your business.

1)      Face-to-Face Interaction

When you talk about advertising your business, networking is the key and nothing can beat it when it comes to connecting with your direct target market. Old school methods like electronic mail and cold calling are mostly ignored and easily disregarded; however, meeting somebody in person has an immense effect on the goal you want to accomplish. It may seem challenging when you want your brand to stand out or when you want to leave a mark on the globe, but if you use the correct methodology, you can benefit as much as possible from it.

BTL (below the line) marketing activities include exhibitions. They help brands highlight their innovation and products and services to the audience. This is an activity through which you can reach your audience directly and interact in the best possible and most effective way. A well set up exhibition can attract a massive volume of visitors and help you promote your company well. A good experience at an exhibition is more likely to make customers develop brand loyalty and keep coming back for more products and services.

2)      Creates Sales Opportunities

Exhibitions are stuffed with hundreds and thousands of visitors looking for solutions that meet their requirements and needs. If you carefully strategize, your brand could snatch the spotlight from other brands. If your brand manages to stand out from the rest, being in the limelight will increase exposure as it will increase the foot traffic in your booth. Oftentimes, attendees are highly motivated to attend exhibitions because they are intrigued by the latest technologies and advancements. The attendees usually have the purchasing power and are searching for something innovative to invest in. This presents a suitable opportunity for brands to step in, woo the attendees and close sales deals immediately. Meeting customers personally is an additional advantage for brands as this helps strengthen brand loyalty.

3)      Boosts Brand Visibility

Regardless of your business size, exhibitions offer unique opportunities for increasing brand exposure and bonding with potential or existing customers on a personal level. Companies can utilize exhibitions as a platform to spread news about their company, product or promotions to increase business exposure. The design of your exhibition stand is the best way to improve brand visibility. Smartly designed and place elements such as furniture, graphic displays, technology or product displays are a great way to get your brand the much-needed exposure that it needs.

To improve upon this strategy, make sure your social-networking pages are up and running as Facebook and other social media sites are very popular tools for marketing. After they leave your booth, your customers might end up searching for you on one such website. Make sure your social media pages are professional enough to make a good impression.

4)      Help You Get To Know Your Competitors

Let’s face it, the marketing world is cutthroat. You can have the best and most innovative products, yet a competitor may pop out of somewhere. It’s highly crucial for you to keep tabs on any competitors you have. Technology has made it possible for you to keep a convenient check on your competitors’ progress. However, exhibitions provide you with the opportunity to find all market leaders focused in a specific place. Visiting your competitors’ booth at exhibitions can help you comprehend their strategies and business. This will give you an edge when it comes to developing a newer, more efficient marketing strategy. So, instead of opting for smaller marketing or promotional tactics, you need to up your game and participate in a trade show or exhibition.

5)      Builds Relationship within Your Industry

Every organization or business relies on other businesses within the community. Exhibitions and tradeshows bring other such companies under one roof. This offers a beneficial opportunity to organizations for interacting with other industry professionals. It helps different companies discover ways in which they can mutually benefit from each other. For instance, trade shows present you with the opportunity of meeting different suppliers (maybe within the same industry) with whom you can form long-lasting business partnerships. All in all, trade shows offer the perfect platform to expand your business networking circle.

6)      Helps Test Your Market

Taking an interest in a product presentation or an exhibition will empower you to advertise your brand and its products to a more extensive group and make them mindful of your brand. As per the kind of industry, exhibitors can conduct shows to get additional business or general criticism about their products and services before they release it to the overall population. You get a solid pool of intrigued clients that you can use as a pilot sample or focus group and later on, you can interact with them and maintain them as clients.

The Bottom Line

The bottom line is, exhibitions give your brand exposure. This way, you can also increase interaction with your target audience and generate more leads. This is not at all like cold calling, which gets irritating for any individual who probably won’t be in the right place, time or frame of mind to converse with you about your special promotion plans and activities. Exhibitions and such events give brands an opportunity to rise and leave their mark on their target audience.

The next time you hear about an exhibition, make sure you participate in it. It might just offer your business the much-needed boost that it needs. Always remember that your exhibition stands are vital to the success of your business. If you’re looking for amazing exhibition stands, look no further than Display Revolution! They offer the best customized exhibition stands to meet your brand needs.

Is there an important trade fair or exhibition coming up?

Trade fairs are a great way to communicate with your potential and existing customers. These are huge events for a business and they must do everything in their hands to get the maximum output. Just like all other exhibitors and businesses, your aim must also be getting a lot of traffic to your exhibition stand. The design of your exhibition stand holds the key to success here. It should be so interesting that every passing visitor stops to take a look at it. This increases your chances of interacting with them and ultimately improves your brand visibility and image.

However, doing it can be challenging. After all, there are so many competitors and businesses out there who are trying to do the same with their exhibition stand.

What is it that you can do to make a difference?

What should you do to maximize your visibility and exposure among a sea of competitors?

The answer is simple. You make your exhibition stand the best one out there. This can be challenging but is not impossible. We have come up with 6 amazing tips that can help you get maximum exposure for your business stand at a trade fair or exhibition. Follow these tips and you will be able to get the best results.

 

1.      A Striking Stand

First things first, your exhibition stand should be striking enough that it attracts visitors. Opt for a design that stands out from the crowd. This can be achieved via a multitude of possibilities. However, the most effective one is to heighten your stand. You can do this with the entire exhibition stand or just a couple of walls. Use these walls to display your logos. This will make your logos clearly visible.

In addition to this, you should also opt for bright and eye-catching colors. This will attract the attention of the onlookers. They will be enticed to visit your stand and then you can build a connection with them by talking to them about your business offerings. Remember, the key here is to get visitors to your exhibition stand. Once they are there, then it is up to your team and how well-prepared they are for communicating with prospective clients.

 

2.      Appropriate Lighting

Another important thing to add to your exhibition stand to make it more visit-worthy is the lighting. It should accentuate the most important parts and elements of your exhibition stand. The entire stand should be well-lit. Choose the kind of lighting that you think is ideal for the occasion and that makes your stand highly visible. You can also use LED strips and spotlights to garner the attention of the visitors. However, make sure that you don’t overdo it as too much lighting can be a turn off for the visitors as well. It also negatively affects the appearance of your exhibition stand. Choose the appropriate amount, type and color of the lighting to highlight the main features of your exhibition stand.

 

3.      Offer Something to Eat and Drink

Another way to make your exhibition stand successful and well-visited at an exhibition fair is to offer something to eat and drink at the stand. It doesn’t have to be anything lavish. Something as simple as juice or coffee can do the trick. People get tired of walking around the exhibition hall and they don’t mind a quick bite or drink to replenish them. If you offer such things on your exhibition stall, you will definitely get more visitors than what other business stands are getting. Talk to the people who come in for a bite or drink and they will be more than happy to listen to what you have to offer.

 

4.      A Seating Area

Walking around the trade fair makes people tired. They are always looking for a place where they can sit and relax for a while. Why not offer this space at your exhibition stand? While they are sitting and relaxing, you can pitch to them your business offerings. They will be willing to listen to you and may also be interested in your products or services when they are sitting relaxed. This increases the likelihood of more traffic coming to your exhibition stand.

 

5.      Plan Activities

Another way to get more visitors to your exhibition stand is to plan different kinds of activities. Think about all things fun that people will be interested in trying out. This will turn your exhibition stand the most-visited one at the fair. From simulations of your products to games, gifts, and surprise jackpots, you can offer anything and everything that you think will attract more visitors to your exhibition stand.

However, you must keep in mind that just getting visitors to the stand will not do the job. You have to communicate with them about your business and what it offers. This will lead to better lead generation and more sales later on.

 

6.      Market It Right

Another way to make your exhibition stand successful is to market it well before the event. Use social media effectively to increase interest in your exhibition stand. Tell the people what they should expect if they come to visit your booth. The marketing message should be targeted at your target audience. You can also include details about your exhibition stand in emails and newsletters that you send to your existing and potential clients. You will see more traffic if you market your business’s exhibition stand the right way before the final day.

 

These were some simple and effective tips for a successful exhibition stand. If you are looking for custom-made exhibition stands with the best designs, get in touch with us right away. Display Revolution has been helping businesses with their exhibition stand for many years. We understand all the elements that can make your exhibition stand the best one at the trade fair. You will get maximum traffic, thanks to our innovative designs. Converting visitors into your clients is up to you and your team.

 

 

 

Are you facing a hard time connecting with your customers?

Have you tried everything but are still unable to build a winning connection with your potential and existing customers?

If yes, then it’s high time you consider meeting your customers face to face. And, what’s better to do this than to participate in trade shows. Trade shows are ideal to connect with customers on a direct platform. There is no obstruction between you and your customers or prospects. You are not limited by the constraints of traditional marketing and can go all out in connecting with your customers.

Trade shows allow you to build connections with not only customers but also professionals and decision-makers of your industry. This brings your business out in the limelight. If your marketing efforts are not giving you the expected results, then it is time to look beyond the confines of digital marketing and remote sales. Talking one on one with your prospective customers may be a great idea to give your marketing efforts a much-needed boost.

Participating in trade shows may require a significant amount of investment but it also brings you great results. If you are still not sure if participating in trade shows is a great idea, then this blog is for you. We have compiled here the top X reasons why participating in trade shows is a great boost to your business.

 

1.      Enhanced Sales and Leads Opportunities

Thousands of people attend trade shows. They look for businesses that can help them meet their unique needs. This makes participating in trade shows a great opportunity to find leads. You just need a well thought out marketing strategy and that helps drive traffic to your exhibition stall. You need to stand out from your competitors and for that, you need to have all the right elements at your exhibition stall.

If you want to generate more leads through trade show participation, then you must participate in trade shows that are highly relevant to your industry. This will guarantee qualified leads. The attendees of trade shows have purchasing power and they are always willing to try out something new. You just have to be there and make your presence felt to get the best benefits of participating in trade shows.

 

2.      An Opportunity for Face-to-Face Marketing

While we are all hooked to digital and online marketing, we cannot neglect the importance of face-to-face marketing. Talking to an actual person behind all the proposals and numbers sounds reassuring.

Participating in trade shows gives you this unique opportunity to connect with potential customers. You can shake their hands, look them in their eyes and speak one-on-one with them. This increases the effectiveness of your marketing message. It sounds much more reassuring than sending out marketing messages via a screen. The one-on-one experience that trade shows offer can never be created digitally.

With trade shows, you can successfully generate leads and close deals in a much more reassuring environment. You can increase and strengthen your brand loyalty by meeting your existing customer face-to-face. Trade shows also give you the opportunity to build lasting relationships with industry professionals and other vendors.

 

3.      Showcase Your New Business Offerings

If you are launching a new product or service, then trade shows are the best place to showcase them. These shows do not only help you connect directly with your customers but also give maximum exposure to your products and services. Customers can also try out your products firsthand. This increases the chances of capturing their attention and hence driving sales.

You just need to make sure that you have a creative display that attracts the trade show attendants. Once prospective clients come to talk to you, then it is up to your team how well you engage them.

 

4.      Improves Brand Visibility

Trade shows provide you a unique opportunity to increase your business exposure and connect with your existing and prospective customers on a personal level.

Trade shows are ideal if you are looking for ways to increase your brand awareness. They allow you to bring your business out in the limelight. You will have an opportunity to showcase your brand with the leading brands in the industry. This is a great opportunity for small and new brands out there.

However, you must have a presence on social networks and the internet if you want the impact you made at the trade show translate into sales and profits. People will look up your business after the trade show. Your website and social media pages should be easy to find so that prospective clients can get in touch with you.

 

5.      Opportunity to Study Competition

Another great thing about trade shows is that everything is out there in the front. Your competitors and industry leaders are all there with their booths and stalls. This makes trade shows and exhibitions are a great opportunity to find out what is happening in the industry and where you stand.

Use these shows as an opportunity to network with professionals and learn from your competition. Walk around the floor and see what everyone else is doing. Notice how your competitors have displayed their stalls and if it’s working for them. You can use these pointers to do better in the next trade show you attend.

Trade shows also allow you to learn about the latest trends in the industry. Everyone will have their best and latest products on display. This gives you an idea about what more you need to do to be in the limelight. Work on it and you will be able to do amazing by the time you participate in the next trade show or exhibition.

 

Participating in trade shows is a great learning experience. It also helps increase your brand awareness which allows you to make more sales. They also give you the opportunity to learn from your competition and connect with customers on a personal level.

So, the next time you hear about a trade show, don’t think twice before registering for it. It might give you the much-needed breakthrough you need for your business. If you are looking for awesome and highly-effective exhibition stands, get in touch with the team at Display Revolution and we will help you with a custom-built exhibition stand to garner maximum attention of the trade show attendees.

If your business is going to attend an upcoming event or trade show, you need to ensure that you have the best possible exhibition stand to help you distinguish yourself from your competitors and other businesses that might be attending the same event.

Getting noticed in an exhibition is like finding a needle in a haystack. It’s challenging to do unless the needle is brightly colored or has features that set it apart from the rest of the hay. That’s the difference a great exhibition stand makes. It allows you to shine amongst a sea of otherwise drab stands.

 

Listed below are some of the ways a well-designed exhibition stand can help you stand (pardon the pun) out amongst your competition and bring more eyes to your brand.

 

1.     It Makes Your Brand the Focal Point

You’re not going to be the only company at any given exhibition (unless the trade show is solely about your brand). With so many different brands – some even being your competitors, you’re going to need something that sets you apart – something that makes you unique.

 In such cases, a simple standee or banner just won’t do. You need creativity; you need something that will grab people’s attention and lure them to your brand. This is where having a professionally designed exhibition stand can really set you apart from the rest.

Proper branding and design will go a long way towards making your stand memorable and at the end of the day, that’s exactly what you want – people to remember you!

2.     Exclusivity and Individuality

As discussed in the previous point, distinguishing yourself from the crowd is the best way for getting people to notice you and visit your stand. However, you can’t separate yourself from the rest if you look like everyone else. This is where a really well-designed exhibition stand can help you out.

Hiring professionals to design and custom make an exhibition stand for you can vastly improve your chances of attracting people from the trade show. You can make it as vibrant or flashy as possible, or you could even have it be conservative and more minimalistic, but functional. The choice is yours.

At the end of the day, the exhibition stand you choose or design represents your brand. It needs to be unique – just like your brand.

3.     Tailor-Made for Your Specific Needs

Every company goes to trade shows with different goals in mind. Some may just want to attract customers and get a certain number of leads. Others (mostly new brands) go to generate brand awareness. Whatever your goals are, you need the best exhibition stand design that money can buy.

If you’re looking to attract customers, you can design a vibrant, colorful exhibition stand; one that attracts their attention and draws them to you. If you’re looking to raise your brand awareness and get your name out there, use a stand design that emphasizes what your brand is about and why you’re better than your competitors.

Whatever your goals are, there is bound to be an exhibition stand design that you can use to achieve those goals.

4.     Design Flexibility

If you’re exhibiting at a trade show or any such event, you’re usually limited by the space you’re willing to pay for. As such, it’s incredibly important that you use every last bit of that space as best as you can. If size and space are the limiting factors for you, then a custom made exhibition stand is exactly what you need.

Because they’re designed to suit the space, you can really take advantage of the area you’ve been allocated, no matter how big or small it may be. Apart from this, you can have your stand designed to really show off what your brand is all about.

5.     It Makes You Memorable

Most attendees of trade shows and events have seen it all before. As such, it’s very likely that even if someone visits your stand, they’re going to forget about you after the event unless you, somehow, manage to stick around in their minds.

How can you do this? Well, there are a number of ways that brands can achieve this sort of memorability. However, the best approach is through an excellent exhibition stand design. Even if a visitor to your stand doesn’t remember what you were selling, they will remember the look of your stand and why they were attracted to it. Through that, they will remember your name and your brand.

6.     Creativity Is Your Best Friend

Sticking to the topic of being memorable, how exactly can a brand achieve that at a trade show? Well, the best way is to let your creativity shine. This is where professionally designed, and custom made exhibition stands can really make a difference.

Creative exhibition stands can not only create engagement amongst your visitors, but they can also give visitors a taste of what you have to offer. For example, if your company specializes in home furniture, your stand could be designed as a living room, furnished with the best chairs, tables, and sofas that your company has to offer. By doing this, you’re able to kill two birds with one stone. You create engagement with visitors and advertise your products to them while you have their attention.

Conclusion

If you want to stand out from your competition at trade shows or exhibitions, then you need to have a great exhibition stand – one that will help you separate yourself from all the others. Thanks to the experts and professionals over at Display Revolution Exhibition & Events, getting this kind of an exhibition stand is just an email or a phone call away.

Get in touch with us via our website, and while you’re there, check out our portfolio and all the services we offer. If you choose to work with us, we guarantee you the best exhibition stand design you can hope for!