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As more and more companies search for more innovative marketing methods, there’s been an increasing interest in custom built exhibition stands in recent times. A trade show is the ideal way to promote your business to a huge pool of ready-made potential clients while providing a distinctive, personal touch. With a dynamic custom built stand like the ones offered at Display Revolution, you can immediately grab the attention of people stopping at your exhibition stand in a completely individualised and unforgettable way. While there are numerous reasons for companies to opt for a custom built exhibition stand, here are our top three:

1. The stands are tailored to fit your company’s brand

One of the main benefits of a bespoke exhibition stand is that it’s specifically designed to embody your company brand and message, as well as promote your products and services. A custom built stand allows your marketing to go beyond simply transmitting information, and instead makes a significant visual impact that is engaging and memorable to potential clients. With vivid graphics and imagery, which is perfectly designed and tailored to suit your company by our experienced creative design team, you can be sure that your marketing materials embody the same level of quality that your own company provides to its clients.

2. You can combine technology and human presence

One of the disadvantages of marketing solely in the digital realm is that you miss out on the human interaction that’s often crucial to signing a long-term client. With a bespoke stand created by Display Revolution, you can embrace high-tech elements as part of your exhibition, such as media walls and touch screen devices, while also taking the time to speak to your customers face-to-face. This powerful interplay of traditional salesmanship and modern display techniques results in an unbeatable marketing opportunity, which has got businesses across the country opting for a custom stand at their exhibitions.

3. An intuitive build process that is free of stress

As any experienced management team will know, all customers appreciate when an order is processed easily and efficiently. With a custom built exhibition stand built by us, you never have to worry about any stage of its development. From the initial concept and design right through to installation and handover, the entire process is handled effortlessly by our exhibition experts. Just as the stand is custom made, you’re also given your own project manager to accompany you through the process. To learn more about our bespoke approach to every stand designed and built contact us today and receive a free quote. Let our creative team work with you on your next event. You will not be disappointed

 

Complete the on page contact us form and let us take the stress out of exhibiting

 

 Custom Built Exhibition Stand exhibition stand design 

Planning your live events can be intimidating, especially if it’s your first time exhibiting. However, if planned well it can be a wonderful, valuable experience for companies looking to increase brand awareness and increase face-to-face interactions for new business development, we all know this strategy exceeds every other marketing activity and aids in building stronger customer relationships producing higher ROI for the business.

 

To guide you through the process, here are five tips for Exhibition success:

 

1. Choose the right exhibition

Is the event industry specific? What other companies exhibit there? Does the competition exhibit? Do your research on the show, get visitor stats from the exhibition organiser, has the event been successful? Do you know any other companies who have exhibited there that you could talk too?

Although exhibitions are very valuable and offer a high ROI, they can be expensive, ensure that there are no other events that are more suited to your needs, your targets and your audience. You can always ask your stand builder for their input, they deal with many events over many industries in a variety of locations

2. Source a good exhibition stand builder

Once you have your space booked at an event, source a good stand builder to work with you, ensure they understand your brand and your vision, create the stand that will meet your event objectives.  A good stand builder will work closely with you to fully understand your requirements for your exhibition and transform your ideas into breath taking designs

For this to be possible, source a good stand builder as early as possible. This not only helps create a good, solid professional working relationship, it will allow everyone the time to ensure design satisfaction

3. What do you want to achieve at the Exhibition?

Ask yourself, why are you exhibiting? Is it to promote company awareness? Launch a new product? New business development? Improve and maintain PR?

Don’t have too many goals and objectives, set two and talk with your stand builder so your stand can be built to ensure you meet your objectives

This is critical for the design of your stand – there is no point in having a stand that has no space for interaction if your objective is to generate new business from short meetings

4. Pick the right staff for your event

Ensure you communicate your event objectives with the staff who will be attending your event. They need to know your goal or goals and what they should do in order to help achieve your objectives at the show.

If you are launching a new product, for example, they need to understand it, and can describe it, operate it and/or answer questions about it. And of course, everyone should also be a brand ambassador for your company, and be able to describe what you do in simple but positive terms to potential visitors to your stand.

 

 5. Make sure you follow up

Once the show is over, there is still a lot of work to do. You need to follow up on any leads or publicity that came out of the event. Follow up with your contacts as soon as possible – send them more marketing materials, set up a meeting, or simply send them a thank you email.

Although there is healthy ROI during the show (especially when you are selling / launching products), more lucrative returns are made post show if managed correctly. Ensure you have thought about this and have an plan of action in place to follow up on all leads gained during your exhibition

 

At Display Revolution we pride ourselves on our 25 years event experience, creatively designing and building custom built exhibition stands to ensure our clients exhibition objectives, brand and marketing budget are met. Understanding your brand is essential and we always put our clients brand first, taking into consideration – what do you want to say and who needs to know!

 

We create the experience you deserve – capable of delivering maximum impact to WOW your audience.

We offer the complete exhibition package from exhibition stand consultation, stand design, installation, hospitality right through to assisting with your marketing collateral for your event. Talk to us, we will gladly talk through all your objectives and marketing ideas for your next event helping your stand out from the crowd!