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Every exhibitor has one important question on their mind, “how do I stand out from my competitors?” An exhibition entails various similar businesses showcasing their brand, products and services. This factor makes it all the more vital for companies to think outside the box and make their exhibition display shine brighter than its competitor.

The most successful exhibitors aren’t those who have massive fancy displays; they are those who make the best out of what they have. A part of boosting your exhibition space includes adding some final touches to give your display a personality of its own.

Here’s what you can do to add some special touches to your exhibition stand display.

Light Displays

Want to spice up your exhibition stand display? Incorporating an uber-cool light box is the way to go! A light box display entails various printed displays with a beautiful back-lit stand. These lights help illuminate the graphics of your stand, making it stand out and attract the audience’s attention.

A normal exhibition stand has graphics printed onto a stretched fabric panel which is fit into the aluminium frame of the display. To make the most of a small exhibition space or a dark stand, adding a light box offers amazing lighting. Moreover, this also helps promote your business and brand message effectively to the audience.

Stand Furniture

Another great way to boost your exhibition space is by employing the correct furniture. Make the best use of your space by using modern, inflatable and customised furniture if you have the resources. By setting up proper space with seating and tables, you can attract customers to visit and relax at your stand. However, it’s important to choose appropriate furniture that goes well with the theme of your overall stand.

Instead of placing bulky chairs that take up too much space, you can keep modern-looking bar stools that give a more professional and sleek appearance and utilise minimal space. You can also add a few printed inflatable seats as they will add uniqueness to your small exhibition space. These finishing tweaks may be small, but they can maximise your exhibition space significantly and contribute to the overall look of the display.

Graphics and Images

If you’re looking to boost your exhibition stand display while utilising minimal space, then incorporate graphics and images in its design. These tiny elements can make a huge difference by ramping up your display space and appealing to the audience. However, you need to be extremely careful when adding these elements to your display.

Too much text can make your small exhibition display appear even smaller than it is. So, it’s a good option to use text only to convey important messages and information to your audience. On the other hand, high quality graphics and images are extremely compelling means of beautifying your display while delivering important information to the audience. They are also a great medium through which you can communicate complex messages.

When incorporating images and graphics, an important thing you need to bear in mind is their design and placement. In order to maximise their impact, you need to place them at relevant places where your audience can immediately notice them. Moreover, you should try and make them bright and colourful without overdoing them for maximum audience attraction.

Technology

Another incredible way to boost your exhibition stand display is to incorporate various technological elements. Augmented Reality (AR) and Virtual Reality (VR) are some of the popular types of technology that can enhance your exhibition space and make it interactive.

AR and VR technologies are providing a growing number of businesses with the opportunity to engage with their potential customers. While they might be an expensive element to incorporate in your design, rest assured, they do pay off in the long haul. They help display and show your products and services in action, especially for automobile and electronic gadget companies.

You can also incorporate interactive screens throughout your stand without worrying about any space issues. Not only do they add to your design, but they also create an engaging and interactive experience for your audience. You can also keep iPads or tablets so that your audience can fill in their information and place TV screens on walls and run some creative videos of your business and products on them.

All in all, technology can truly boost your exhibition stand display and create a highly memorable experience for your audience. Moreover, with AR and VR at your stand, you can expect to attract a large number of attendees like a moth to a flame.

Clean Display

Whether you have a big or small exhibition space, you need to ensure that it remains clean and uncluttered throughout the event. Small exhibition spaces appear smaller than they are if they are too messy. Firstly, you should organise everything by sorting them out into various categories. This will help ensure that everything goes back to its assigned place. You could also opt for a brochure stand as that will help you keep your pamphlets, brochures and flyers organised.

Moreover, you need to allot proper spaces to your staff to store their personal belongings so that your display doesn’t seem unprofessional. Too many items on your stand can make your booth look unprofessional.

The bottom line is that you need to make the most of whatever little space you have to exhibit at a trade show. This includes tweaking a few small elements to create an attractive exhibition stand display that attracts your audience.

If you’re looking for some great customised exhibition stands for your next trade show, get in touch with Display Revolution now! We offer a variety of great exhibition services including graphics, engagement technology and much more.

 

Exhibitions and trade shows serve as an impressive platform to attract the audience’s attention towards your brand. While some businesses at an exhibition deliver compelling stories through their stand design, there are some businesses that have really confusing messages. Above all, some exhibition displays showcase too much text and a few low quality pictures, which deters the audience from visiting their stand.

If you are looking for the ideal way to attract and engage potential customers at a trade show, graphic designs are the way to go!

Graphics are a form of art that utilise colour, layout, typography and other elements to convey a message in a creative way. Graphic design is a great element to add to your exhibition stand display to communicate with the audience and mainly to attract them to your stand.

Factors to Consider If You Want to Display Graphics

 

Here are a few factors you need to consider about graphics to create maximum impact.

 

Professionally Designed

If you are using graphics in your exhibition stand, you need to ensure that they are professionally designed. Graphics are as important as the display stand itself. Since an exhibition can be the event of a lifetime for your business, make sure that you opt for a professional graphic designer rather than an amateur one. Moreover, you don’t have to rely on the designer completely; you can guide them about all the elements you wish to incorporate in your graphics and then sit back and watch them work their magic.

Placement

The placement of graphics in your exhibition stand is as important as their creative design. You need to choose the elements that you think your audience wants to see up-close and those that you think they want to see from across the exhibition hall and place them accordingly. The key to creating maximum impact through graphics is by placing them in strategic locations on your exhibition stand so that they grasp the audience’s attention. Graphics such as logos should never be placed in such a way that they can’t be spotted. They should be placed at the top so that they are visible even from a distance.

Text

When designing graphics, you need to ensure that you keep the text to a minimum. When your audience passes by, you have only a few seconds to create an impact on them and ensure that they read and comprehend your brand message. Hence, by keeping text to a minimum and focusing more on the visual aspect of the graphics, you can convey your message more effectively and in an interesting way.

Moreover, even when adding text, make sure you proofread it multiple times to ensure that there aren’t any spelling mistakes or grammatical errors. Also, keep your message short and impactful.

Image Quality

When designing graphics for your exhibition stand, there are a few other factors you need to pay attention to. One of these important factors is the quality of the images used. Graphics require high resolution pictures to create maximum visual impact, so you need to ensure that you don’t compromise on that front.

Role of Graphics in Your Exhibition Stand Display

 

They Make Your Company Memorable

Exhibitions entail various similar businesses that belong to the same industry. In a setting like this, it can be pretty difficult to make an impression on the audience. Graphics serve as a fantastic tool to amp up your stand display and show your creativity. Tasteful graphic designs will help your business stand out. Moreover, this artistic communication medium also helps generate new leads by grasping the audience’s attention even from a distance. All in all, graphics help deliver a highly memorable experience to your customers, ensuring that they remember you even long after they have left the exhibition.

They Tell a Powerful Story

We have a short attention span; hence, it is pivotal than ever for businesses to come up with effective ways of conveying information. If you are looking for a highly impactful and colourful way of delivering a message to your audience – graphics are the way to go!

There is something about aesthetically pleasing images and graphics that just leave an imprint in peoples’ minds. It might be their colourful nature or interesting design that intrigues people and communicates with them. If there is anything you want your audience to remember for a long, long time, use graphics to bring your brand’s story to life.

They Are Easy to Understand

Huge paragraphs of text plastered across your exhibition stand display deter the audience from reading your display. In an environment as busy as an exhibition, your audience doesn’t have time to read paragraphs of text. Graphics, on the other hand, are an extremely attractive way to get your audience to focus on the information you want to deliver to them.

Through pictorial glimpses and effective designing, you can craft a more interesting message that you would otherwise convey through boring text. Moreover, graphics are also much easier to understand due to their visual elements, while text can be a little difficult to comprehend at times, making your audience miss out on the true meaning of the message.

Conclusion

When designing an exhibition stand display, exhibitors often overlook small elements that can serve as effective means to grasp the audiences’ attention. One of these elements is graphics. Graphics are eye-catching and can effectively broadcast your brand message to the audience.

If you are looking to design amazing graphics for your exhibition stand, contact Display Revolution now!

We are a UK based events company offering the full turnkey event solution including customised exhibition stands, graphic design and print, exhibition furniture hire and much more!