Exhibitions and trade shows serve as an impressive platform to attract the audience’s attention towards your brand. While some businesses at an exhibition deliver compelling stories through their stand design, there are some businesses that have really confusing messages. Above all, some exhibition displays showcase too much text and a few low quality pictures, which deters the audience from visiting their stand.
If you are looking for the ideal way to attract and engage potential customers at a trade show, graphic designs are the way to go!
Graphics are a form of art that utilise colour, layout, typography and other elements to convey a message in a creative way. Graphic design is a great element to add to your exhibition stand display to communicate with the audience and mainly to attract them to your stand.
Factors to Consider If You Want to Display Graphics
Here are a few factors you need to consider about graphics to create maximum impact.
If you are using graphics in your exhibition stand, you need to ensure that they are professionally designed. Graphics are as important as the display stand itself. Since an exhibition can be the event of a lifetime for your business, make sure that you opt for a professional graphic designer rather than an amateur one. Moreover, you don’t have to rely on the designer completely; you can guide them about all the elements you wish to incorporate in your graphics and then sit back and watch them work their magic.
The placement of graphics in your exhibition stand is as important as their creative design. You need to choose the elements that you think your audience wants to see up-close and those that you think they want to see from across the exhibition hall and place them accordingly. The key to creating maximum impact through graphics is by placing them in strategic locations on your exhibition stand so that they grasp the audience’s attention. Graphics such as logos should never be placed in such a way that they can’t be spotted. They should be placed at the top so that they are visible even from a distance.
When designing graphics, you need to ensure that you keep the text to a minimum. When your audience passes by, you have only a few seconds to create an impact on them and ensure that they read and comprehend your brand message. Hence, by keeping text to a minimum and focusing more on the visual aspect of the graphics, you can convey your message more effectively and in an interesting way.
Moreover, even when adding text, make sure you proofread it multiple times to ensure that there aren’t any spelling mistakes or grammatical errors. Also, keep your message short and impactful.
When designing graphics for your exhibition stand, there are a few other factors you need to pay attention to. One of these important factors is the quality of the images used. Graphics require high resolution pictures to create maximum visual impact, so you need to ensure that you don’t compromise on that front.
Role of Graphics in Your Exhibition Stand Display
They Make Your Company Memorable
Exhibitions entail various similar businesses that belong to the same industry. In a setting like this, it can be pretty difficult to make an impression on the audience. Graphics serve as a fantastic tool to amp up your stand display and show your creativity. Tasteful graphic designs will help your business stand out. Moreover, this artistic communication medium also helps generate new leads by grasping the audience’s attention even from a distance. All in all, graphics help deliver a highly memorable experience to your customers, ensuring that they remember you even long after they have left the exhibition.
They Tell a Powerful Story
We have a short attention span; hence, it is pivotal than ever for businesses to come up with effective ways of conveying information. If you are looking for a highly impactful and colourful way of delivering a message to your audience – graphics are the way to go!
There is something about aesthetically pleasing images and graphics that just leave an imprint in peoples’ minds. It might be their colourful nature or interesting design that intrigues people and communicates with them. If there is anything you want your audience to remember for a long, long time, use graphics to bring your brand’s story to life.
They Are Easy to Understand
Huge paragraphs of text plastered across your exhibition stand display deter the audience from reading your display. In an environment as busy as an exhibition, your audience doesn’t have time to read paragraphs of text. Graphics, on the other hand, are an extremely attractive way to get your audience to focus on the information you want to deliver to them.
Through pictorial glimpses and effective designing, you can craft a more interesting message that you would otherwise convey through boring text. Moreover, graphics are also much easier to understand due to their visual elements, while text can be a little difficult to comprehend at times, making your audience miss out on the true meaning of the message.
When designing an exhibition stand display, exhibitors often overlook small elements that can serve as effective means to grasp the audiences’ attention. One of these elements is graphics. Graphics are eye-catching and can effectively broadcast your brand message to the audience.
If you are looking to design amazing graphics for your exhibition stand, contact Display Revolution now!
We are a UK based events company offering the full turnkey event solution including customised exhibition stands, graphic design and print, exhibition furniture hire and much more!